Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• According to Mintel, consumers no longer think in terms of product categories, but in terms of goals: sleeping better, having more energy, ageing well. To achieve this, they combine products, services, technologies and habits. This is what the consultancy calls a “system”.
-> Trend for 2027: from product to system
• Consumers who do not buy their cosmetics at organic stores cite three reasons. They find them cheaper elsewhere. They want advice from a pharmacist, and they prefer a retail channel with more choice. Price remains a barrier.
-> Organic cosmetics: consumer expectations
• Spate measured Americans’ interest in oral hygiene by combining Google searches, TikTok views, and Instagram posts. Between September 2025 and August 2026, this interest increased by 10.5% year-over-year. Instagram posted the sharpest increase (+15.9%), ahead of Google and TikTok. For the coming year, the platform forecasts a sharp slowdown, with growth of 2.2%.
Oral care is increasingly drawing inspiration from the beauty industry. Hyaluronic acid, a star ingredient in skincare, is a good example. Its popularity in oral care products has increased more than 20-fold in one year.
-> Oral hygiene is adopting beauty standards
• Only 7% of …
