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Monday, March 3, 2025Products news

SO BIO étic's Mon Lait d'Ânesse range gets a makeover

La gamme Mon Lait d’Ânesse de SO BIO étic se refait une beauté

SO BIO étic has created two new products in this iconic moisturizing range (a serum and a night care), and has revamped its two day care products. The leader in natural and organic beauty in supermarkets now enriches its formulas with probiotic fragments that care for the skin’s microbiome.

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An iconic reference for SO BIO étic, the Mon Lait d’Ânesse range has been winning over consumers since 2010, who are delighted by the unique properties of this cosmetic “white gold”: donkey milk is naturally rich in various active compounds such as vitamins, essential fatty acids, proteins, amino acids and carbohydrates.
An exceptional raw material, yet rare in supermarkets, what’s more, it comes from local production and an ethical chain that respects animal welfare (the milk is initially reserved for the foals; it’s only after their weaning, when their diet diversifies, that a small part of the milk is used in cosmetic products).

To meet the skin’s essential moisturizing needs while guaranteeing softness and protection, SO BiO étic is launching two new skin care products: Sérum Hydratant Fortifiant Repulpant (30 ml, €12.90) and Crème Douceur Régénérante Nuit (50 ml, €10.90), and revamping the two day care products (Crème Soyeuse Hydratante and Crème Onctueuse Nourrissante for dry to very dry skin, 50 ml, €9.90 each).
They now benefit from the latest scientific advances in the skin microbiome. Patented probiotic fragments based on Lactobacillus pentosus (100% natural origin, derived from a biotechnological fermentation process), help maintain the balance of the microbiome …

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