When a famous American beauty brand meets an embodiment of French elegance, the result is one of the most exciting collaborations of the moment!
Ines de la Fressange becomes the French face of Baume Apaisant Réparateur Eight Hour® Cream (50 ml, €37), which has represented Elizabeth Arden’s expertise in the art of universal skincare since 1930.

It all began with a true story. Ines de la Fressange has been a fan of this cult skincare product (formerly known as “Eight Hour Cream”) for… over 40 years! “Come to think of it, there aren’t many products I’m so loyal to. Backstage at fashion shows, this balm was a real secret among models, who used it as a gloss, a night mask, or even a cuticle cream,” she explains. Even today, it remains her essential beauty ally: “It’s one of the first products to be multi-purpose: lip balm, foot cream, nail cream… It’s nice not to have too many bottles and jars in the bathroom or when traveling. What’s more, a tube lasts a very long time.”

In 2025, Ines de la Fressange logically became the French face of this legendary skincare product, which repairs chapped skin, nourishes dry hands …