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Wednesday, September 17, 2025Products news

Trend alert: ghost mascaras!

Alerte tendance : les ghost mascaras !

These mascaras, rich in active ingredients, redefine the eyes while caring for the lashes, for an ultra-natural effect, like enhanced eyelash tinting. Rather lengthening and not too heavy, they deposit just the right amount of product to lengthen, curl, and above all, magnify the lashes. The exact opposite of false lashes and “Russian volume” extensions!

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Say goodbye to eyelashes weighed down by mascara! Make way for soft, light, and enhanced lashes, almost like “ghost” lashes! Ghost Lashes are the new makeup trend for fall.
Gone are thick mascara and XXL lashes deemed “vulgar” and outdated, replaced by minimalism. The idea? Focus on natural lashes with discreet mascara to give your eyes a no-makeup look.

Leading the way in this trend are Lancôme (Lash Idôle Flutter Extension, 0.33 oz, €38, Lancôme’s smallest brush), Prada Beauty (Pradascope Mascara, 0.33 oz, €48), Hourglass (Mascara Unlocked Instant Extensions in the new Espresso brown shade, 10 g, €38), and Suquu (3D Eyelash Mascara, waterproof or non-waterproof, 4.2 g, €36).

Special mention goes to Prada’s avant-garde lift-and-grip brush, made of nylon fibers for clean separation of lashes (inspired by Re-Nylon, Prada’s signature material) and its flexible Micro-Film formula enriched with hyaluronic acid that envelops lashes in an ultra-thin film. The same goes for Suquu’s texture, infused with nourishing oils that remain supple and malleable during application.

Following in their footsteps, most of this fall’s mascaras offer this “better lashes” effect without clumps, such as Giorgio Armani’s Vertigo Lift Mascara (10 ml, €42 or 4 ml, …

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