Since the end of the health crisis, consumers have been looking above all to treat themselves. A recent study by advertising agency Veepee|ad highlights this quest for well-being by the French, and deciphers the ways in which it can be achieved.
The survey involved a sample of 578 respondents.
“48% of French people say they pay particular attention to their mental well-being on a daily basis, and 44% have taken action to improve their physical well-being,” explains Veepee|ad. “Mental health is the number one priority, especially among women (49% vs. 46% of men).”
All roads lead to well-being
When it comes to indulging themselves, consumers don’t deny themselves anything. Travel, going out, quality food… and beauty products! Cosmetics are the preferred choice (especially among women) for physical and mental health.
Almost nine out of ten consumers are looking for personal pleasure. “However, purchases for others remain significant, particularly for spouses and children. Men are more inclined to offer wellness products to their spouses, at 39%,” says Veepee|ad.
When it comes to shopping, especially for beauty products (83%), the French prefer physical distribution. Despite the desire to take care of themselves, consumers are still careful about their spending. Price remains a decisive factor for 41% of respondents.
