Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• Generation Z does not spend less than older generations, but they spend differently. 59 per cent of Gen Zers balance their spending across different product categories. They cut back on everyday items to spend more on what matters to them. Only 15 per cent opt for supermarket own-brand cosmetics to save money.
-> How does Gen Z buy its skincare products?
• Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
-> K-beauty is making its mark in Canada
• 84% of French people say they are keeping a close eye on their spending on hygiene products. Women are more cost-conscious than men (87% compared to 80%). And income plays a significant role: 89% of households earning between €1,500 and €3,000 a month pay attention to this, compared to 72% of households with a net income of €5,000 or more.
-> Health and hygiene: the French are keeping a close eye on their purchases
• Consumer expectations for lip care are now on a par with those for facial skincare. Google …
