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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, February 14, 2024
Which fragrances do the French prefer?Subscribers only
Sensia (a company specializing in the analysis of consumer behavior using AI), on behalf of Havas Startup Accelerator and Havas Media France, has just...
Monday, February 12, 2024
Retail: what the French expect in 2024Subscribers only
To boost store traffic, it’s important to know what customers want. What changes would consumers like to see in their stores? This is the question ans...
Wednesday, February 7, 2024
2024 in ten beauty trendsSubscribers only
Now it’s the turn of the VML agency (merger of Wunderman Thompson and VMLY&R) to unveil its forecasts for the coming year. In its latest “Future 1...
Wednesday, January 31, 2024
Cosmetics: formulas that appeal to EuropeansSubscribers only
The composition of beauty products is also subject to consumer expectations. According to forecasting firm Euromonitor, Europeans are currently partic...
Wednesday, January 31, 2024
Minimalism, artificial intelligence and wellness: the trends that will take hold in 2024Subscribers only
According to the latest report from Mintel, a market research firm, consumers are looking for simple beauty routines that are good for the skin and go...
Tuesday, January 30, 2024
What do the French expect from industry?Subscribers only
While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several...
Tuesday, January 23, 2024
The importance of cosmetics for patientsSubscribers only
For several years, the Belle & Bien association has been offering socio-aesthetic treatments to help women with cancer improve their quality of li...
Tuesday, January 23, 2024
Cosmetics: what are consumers' needs?Subscribers only
Public expectations fluctuate according to trends. Dynvibe, an agency specializing in social intelligence, has just unveiled the results of a study hi...
Wednesday, January 17, 2024
Are cosmetics brands "cool" for Gen Z?Subscribers only
The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the cooles...
Tuesday, January 16, 2024
French mood in 2024Subscribers only
At the start of the new year, how is French morale? Are they full of hope, or are they still reeling from the various crises facing contemporary socie...
Wednesday, January 3, 2024
When artificial intelligence inspires trendsSubscribers only
Virtual worlds promise Internet users absolutely infinite (re)creation possibilities. According to forward-looking agency Fashion Snoops, the “night c...
Wednesday, December 20, 2023
What do APAC residents expect?Subscribers only
To win the loyalty of consumers, it’s important to know how they work and understand their needs. In its latest report, trends research firm WGSN focu...
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