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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, March 13, 2024
Dove wants to reframe the Alpha generationSubscribers only
Are children born from 2010 going too far in their use of beauty products? That’s what Dove seems to think. The brand has just launched a new preventi...
Wednesday, March 13, 2024
Gen Z turns its back on AmazonSubscribers only
The e-commerce giant is not appealing to consumers aged 18 to 25. According to a recent article published by the Mintel foresight firm, 47% of America...
Wednesday, March 6, 2024
2024 in four macrotrendsSubscribers only
What will the future of beauty look like? While it’s not easy to give a precise answer to this question, it is possible to see some major movements ta...
Tuesday, March 5, 2024
Gen Z's relationship with cosmeticsSubscribers only
Less good students than Millennials, more offbeat than Boomers, young people aged 15 to 25 have a character all their own… which is reflected in their...
Tuesday, March 5, 2024
Dupes: the ultimate Gen Z questSubscribers only
Why pay more when you can have (almost) the same thing? In essence, this is the reasoning of many young people aged 15 to 25. According to YPulse (an ...
Wednesday, February 28, 2024
Cosmetics: what do consumers want in 2024?Subscribers only
Every new year has its own trend. Spate, an online data analysis platform, has taken a closer look at the most popular searches carried out on TikTok ...
Wednesday, February 21, 2024
U.S. consumption in 2024Subscribers only
After the inflationary upsurge of recent months, it seems that American consumer spending is picking up again. According to Attest, a polling firm, ho...
Wednesday, February 14, 2024
Cosmetics: operation seductionSubscribers only
With Valentine’s Day just around the corner, Cupid is about to unleash his arrows. But when it comes to winning your partner’s favor, hygiene plays an...
Wednesday, February 14, 2024
Which fragrances do the French prefer?Subscribers only
Sensia (a company specializing in the analysis of consumer behavior using AI), on behalf of Havas Startup Accelerator and Havas Media France, has just...
Monday, February 12, 2024
Retail: what the French expect in 2024Subscribers only
To boost store traffic, it’s important to know what customers want. What changes would consumers like to see in their stores? This is the question ans...
Wednesday, February 7, 2024
2024 in ten beauty trendsSubscribers only
Now it’s the turn of the VML agency (merger of Wunderman Thompson and VMLY&R) to unveil its forecasts for the coming year. In its latest “Future 1...
Wednesday, January 31, 2024
Cosmetics: formulas that appeal to EuropeansSubscribers only
The composition of beauty products is also subject to consumer expectations. According to forecasting firm Euromonitor, Europeans are currently partic...
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