Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, January 31, 2024

Minimalism, artificial intelligence and wellness: the trends that will take hold in 2024

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According to the latest report from Mintel, a market research firm, consumers are looking for simple beauty routines that are good for the skin and go...

Tuesday, January 30, 2024

What do the French expect from industry?

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While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several...

Tuesday, January 23, 2024

The importance of cosmetics for patients

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For several years, the Belle & Bien association has been offering socio-aesthetic treatments to help women with cancer improve their quality of li...

Tuesday, January 23, 2024

Cosmetics: what are consumers' needs?

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Public expectations fluctuate according to trends. Dynvibe, an agency specializing in social intelligence, has just unveiled the results of a study hi...

Wednesday, January 17, 2024

Are cosmetics brands "cool" for Gen Z?

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The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the cooles...

Tuesday, January 16, 2024

French mood in 2024

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At the start of the new year, how is French morale? Are they full of hope, or are they still reeling from the various crises facing contemporary socie...

Wednesday, January 3, 2024

When artificial intelligence inspires trends

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Virtual worlds promise Internet users absolutely infinite (re)creation possibilities. According to forward-looking agency Fashion Snoops, the “night c...

Wednesday, December 20, 2023

What do APAC residents expect?

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To win the loyalty of consumers, it’s important to know how they work and understand their needs. In its latest report, trends research firm WGSN focu...

Wednesday, December 20, 2023

2024 trends: what's in Pinterest's crystal ball?

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It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On ...

Tuesday, December 19, 2023

Christmas shopping: last rush before the festivities

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Are the French procrastinators? That’s what a recent study by Ankorstore (a platform that connects retailers and brands) suggests. Almost 65% of consu...

Wednesday, December 13, 2023

Liberty, equality, quality!

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Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...

Wednesday, November 29, 2023

Beauty: who uses what?

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Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...