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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, December 20, 2023
2024 trends: what's in Pinterest's crystal ball?Subscribers only
It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On ...
Tuesday, December 19, 2023
Christmas shopping: last rush before the festivitiesSubscribers only
Are the French procrastinators? That’s what a recent study by Ankorstore (a platform that connects retailers and brands) suggests. Almost 65% of consu...
Wednesday, December 13, 2023
Liberty, equality, quality!Subscribers only
Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...
Wednesday, November 29, 2023
Beauty: who uses what?Subscribers only
Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...
Tuesday, November 28, 2023
Christmas shopping: the race for low pricesSubscribers only
With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...
Tuesday, November 28, 2023
Consumerism: Americans face up to Christmas shoppingSubscribers only
The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...
Wednesday, November 22, 2023
The power of make-up, the quest for perfection: what's the buzz on TikTok?Subscribers only
Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...
Tuesday, November 21, 2023
Understanding Chinese consumptionSubscribers only
China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...
Wednesday, November 15, 2023
Local manufacturing: the French say yes!Subscribers only
Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...
Wednesday, November 15, 2023
Low prices, sustainable products: French women's beauty choicesSubscribers only
For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...
Wednesday, November 8, 2023
End-of-year festivities: how do Brits prepare to consume?Subscribers only
Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...
Wednesday, November 8, 2023
Sport and self-confidence: Dove's new campaignSubscribers only
Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...
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