Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, September 13, 2023

Gen Z: instructions for use

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Young people from Generation Z fascinate brands. Different from their elders, they have their own tastes and consumer habits. These people have strong...

Wednesday, September 13, 2023

What are the most authentic brands according to Gen Z?

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Today’s consumers are increasingly attentive to the way manufacturers communicate. For the general public to fully embrace a brand’s universe, it’s no...

Tuesday, September 12, 2023

Cosmetics: for body and mind

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While beauty products help to ensure good hygiene, they also play a vital role in people’s self-esteem. Hence the need for associations to enable peop...

Wednesday, September 6, 2023

Minimalist, spendthrift, worried: the consumer and his different facets

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The world is changing… and so is the general public. To help manufacturers better understand the changes shaping consumer behavior, Euromonitor, a for...

Wednesday, August 30, 2023

Skincare: new trends from Mintel

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Environmental issues and soaring prices are driving consumers to change the way they choose their beauty products. Increasingly demanding, they don’t ...

Wednesday, August 30, 2023

What beauty mistakes Millenials made?

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In love, as in cosmetics, we sometimes have regrets. LaserAway, an American aesthetic medicine company, asked members of Generation Y (individuals age...

Wednesday, July 19, 2023

Microbiota: a little-known term for consumers

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Cosmetics labelled “Microbiota friendly” are increasingly appearing on the shelves. However, it seems that consumers aren’t very familiar with the ter...

Monday, July 17, 2023

Top French suncare products

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Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...

Wednesday, July 12, 2023

Talking to Gen Z

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Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....

Tuesday, July 11, 2023

Consumption and inflation: the French trade-off

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As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...

Tuesday, July 11, 2023

Consumer loyalty: a concept worth working on

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The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...

Wednesday, July 5, 2023

The e-consumer of 2023

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Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...