Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Tuesday, November 28, 2023

Christmas shopping: the race for low prices

Subscribers only

With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...

Tuesday, November 28, 2023

Consumerism: Americans face up to Christmas shopping

Subscribers only

The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...

Wednesday, November 22, 2023

The power of make-up, the quest for perfection: what's the buzz on TikTok?

Subscribers only

Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...

Tuesday, November 21, 2023

Understanding Chinese consumption

Subscribers only

China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...

Wednesday, November 15, 2023

Local manufacturing: the French say yes!

Subscribers only

Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...

Wednesday, November 15, 2023

Low prices, sustainable products: French women's beauty choices

Subscribers only

For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...

Wednesday, November 8, 2023

End-of-year festivities: how do Brits prepare to consume?

Subscribers only

Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...

Wednesday, November 8, 2023

Sport and self-confidence: Dove's new campaign

Subscribers only

Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...

Tuesday, October 31, 2023

Make-up: American girls can't keep their eyes in their pockets!

Subscribers only

Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...

Monday, October 30, 2023

Society: the French are worried

Subscribers only

Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...

Wednesday, October 25, 2023

How do people in their fifties (and beyond) cope with ageing?

Subscribers only

To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...

Wednesday, October 18, 2023

The various quests of the 2024 consumer

Subscribers only

Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...