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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, November 15, 2023
Low prices, sustainable products: French women's beauty choicesSubscribers only
For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...
Wednesday, November 8, 2023
End-of-year festivities: how do Brits prepare to consume?Subscribers only
Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...
Wednesday, November 8, 2023
Sport and self-confidence: Dove's new campaignSubscribers only
Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...
Tuesday, October 31, 2023
Make-up: American girls can't keep their eyes in their pockets!Subscribers only
Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...
Monday, October 30, 2023
Society: the French are worriedSubscribers only
Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...
Wednesday, October 25, 2023
How do people in their fifties (and beyond) cope with ageing?Subscribers only
To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...
Wednesday, October 18, 2023
The various quests of the 2024 consumerSubscribers only
Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...
Wednesday, October 18, 2023
American youth consumption in 2023Subscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...
Wednesday, October 4, 2023
Prestige makeup loses ground with AmericansSubscribers only
Are price and brand synonymous with superior quality? For Americans, this is not necessarily the case. According to a recent study by Mintel, a market...
Tuesday, September 26, 2023
Skin diseases: a daily battleSubscribers only
Between difficult access to healthcare and social exclusion, living with skin conditions is a real struggle. To better understand the feelings of Fren...
Wednesday, September 13, 2023
Gen Z: instructions for useSubscribers only
Young people from Generation Z fascinate brands. Different from their elders, they have their own tastes and consumer habits. These people have strong...
Wednesday, September 13, 2023
What are the most authentic brands according to Gen Z?Subscribers only
Today’s consumers are increasingly attentive to the way manufacturers communicate. For the general public to fully embrace a brand’s universe, it’s no...
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