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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, October 18, 2023
American youth consumption in 2023Subscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...
Wednesday, October 4, 2023
Prestige makeup loses ground with AmericansSubscribers only
Are price and brand synonymous with superior quality? For Americans, this is not necessarily the case. According to a recent study by Mintel, a market...
Tuesday, September 26, 2023
Skin diseases: a daily battleSubscribers only
Between difficult access to healthcare and social exclusion, living with skin conditions is a real struggle. To better understand the feelings of Fren...
Wednesday, September 13, 2023
Gen Z: instructions for useSubscribers only
Young people from Generation Z fascinate brands. Different from their elders, they have their own tastes and consumer habits. These people have strong...
Wednesday, September 13, 2023
What are the most authentic brands according to Gen Z?Subscribers only
Today’s consumers are increasingly attentive to the way manufacturers communicate. For the general public to fully embrace a brand’s universe, it’s no...
Tuesday, September 12, 2023
Cosmetics: for body and mindSubscribers only
While beauty products help to ensure good hygiene, they also play a vital role in people’s self-esteem. Hence the need for associations to enable peop...
Wednesday, September 6, 2023
Minimalist, spendthrift, worried: the consumer and his different facetsSubscribers only
The world is changing… and so is the general public. To help manufacturers better understand the changes shaping consumer behavior, Euromonitor, a for...
Wednesday, August 30, 2023
Skincare: new trends from MintelSubscribers only
Environmental issues and soaring prices are driving consumers to change the way they choose their beauty products. Increasingly demanding, they don’t ...
Wednesday, August 30, 2023
What beauty mistakes Millenials made?Subscribers only
In love, as in cosmetics, we sometimes have regrets. LaserAway, an American aesthetic medicine company, asked members of Generation Y (individuals age...
Wednesday, July 19, 2023
Microbiota: a little-known term for consumersSubscribers only
Cosmetics labelled “Microbiota friendly” are increasingly appearing on the shelves. However, it seems that consumers aren’t very familiar with the ter...
Monday, July 17, 2023
Top French suncare productsSubscribers only
Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...
Wednesday, July 12, 2023
Talking to Gen ZSubscribers only
Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....
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