Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Tuesday, July 11, 2023

Consumption and inflation: the French trade-off

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As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...

Tuesday, July 11, 2023

Consumer loyalty: a concept worth working on

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The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...

Wednesday, July 5, 2023

The e-consumer of 2023

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Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...

Wednesday, July 5, 2023

Inflation: the expectations of the cautious consumer

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Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...

Tuesday, July 4, 2023

The most popular sunscreens on the networks

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Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...

Wednesday, June 21, 2023

Beauty: the expectations of Gen Z

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Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...

Wednesday, June 21, 2023

When cosmetics meet well-being

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Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...

Tuesday, June 20, 2023

Responsible consumption: how do the French behave?

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As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...

Tuesday, June 20, 2023

Americans face inflation

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The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...

Tuesday, June 20, 2023

Environmental crisis: young people not so committed

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Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...

Tuesday, June 13, 2023

French e-consumer buying habits

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For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...

Tuesday, June 13, 2023

Greenflex barometer: when healthy rhymes with responsibility

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As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...