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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, June 13, 2023
Sunscreens: when the Japanese can't make up their mindSubscribers only
Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...
Tuesday, June 6, 2023
Sun protection: a slow process of awarenessSubscribers only
Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...
Tuesday, June 6, 2023
The shower: a new haven of peace?Subscribers only
Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...
Tuesday, June 6, 2023
French women's sensitivity to "green" beautySubscribers only
Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...
Wednesday, May 31, 2023
Aging well: from a trend to a state of mindSubscribers only
The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...
Wednesday, May 24, 2023
The pragmatic consumption of Generation XSubscribers only
While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...
Wednesday, May 24, 2023
French women and sun protection: committed usersSubscribers only
Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...
Tuesday, May 23, 2023
Sustainable packaging: a strong consumer expectationSubscribers only
In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...
Tuesday, May 16, 2023
Cosmetics: products of public utilitySubscribers only
For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....
Wednesday, May 3, 2023
Meeting the consumer of 2025Subscribers only
When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...
Wednesday, May 3, 2023
The taboo of intimate painSubscribers only
Tight pants, sweating, sports… so many factors that can cause discomfort in the intimate area. And to lift the veil on these pains felt by a large par...
Wednesday, May 3, 2023
Between inflation and responsibility: how do the French consume?Subscribers only
Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubS...
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