Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, April 26, 2023

Consumption: How to win French people's hearts?

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The strategy firm EY Parthenon wondered how the current context influences the consumption of French people. To get a clearer picture, the firm has ca...

Wednesday, April 26, 2023

Ingredients: consumers and their thirst for knowledge

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Although INCI lists are difficult to understand, the general public is looking for a better understanding of the composition of the beauty products th...

Wednesday, April 26, 2023

TikTok : the beauty trends spotted by Nelly Rodi

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Despite its sulphurous character which divides public opinion, TikTok is full of beauty trends. Every month, the Nelly Rodi forecasting firm makes an ...

Wednesday, April 19, 2023

Cosmetics: a major spending area for young Americans

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The investment bank Piper Sandler conducted a study with a sample of several thousand American teenagers to better understand their shopping habits. T...

Wednesday, April 19, 2023

The most inclusive brands according to Gen Z

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Respect for diversity is an important concept for young people aged 15 to 24. Y Pulse, an agency that specializes in understanding trends related to y...

Wednesday, April 12, 2023

An informed consumer is (definitely) worth two!

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The time when the masses believed what cosmetic brands said was true is over. Today, the trend is towards scientific proof, popularization and transpa...

Wednesday, March 29, 2023

Hygienic precariousness: a silent evil

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In 2023, nearly one French person in 10 will have to forego the purchase of basic hygiene products. In order to raise awareness of this little talked ...

Wednesday, March 29, 2023

Cosmetics and celebrities: a seductive combo for American women

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In recent years, more and more singers and actresses have started to create their own beauty brands. A trend that seems to please American women accor...

Wednesday, March 29, 2023

TikTok: the new cradle of beauty trends`

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Social networks are no longer just platforms for interaction and sharing. They are real media on which Internet users go to know the latest fashion, l...

Wednesday, March 22, 2023

How do the French consume beauty?

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Inflation, climate crisis… so many factors that influence the purchasing behavior of the French. The YouGov data analysis institute sought to better u...

Wednesday, March 15, 2023

China: when foresight deconstructs "beauty" myths

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Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...

Wednesday, February 22, 2023

Trends: in 2023, we break the codes

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As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...