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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Thursday, February 16, 2023
Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only
Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...
Wednesday, February 8, 2023
Psycare or the era of emotional beautySubscribers only
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...
Wednesday, January 25, 2023
Consumers: the 10 profiles according to EuromonitorSubscribers only
Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...
Wednesday, January 25, 2023
Rise of local brands and clean beauty: emerging trends in ChinaSubscribers only
On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...
Wednesday, January 18, 2023
Responsible consumption: where do the French stand?Subscribers only
The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...
Friday, January 13, 2023
Daily Crazy : Gattefossé encourages disruptive and joyful cosmeticsSubscribers only
For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...
Wednesday, January 11, 2023
Tik Tok becomes Gen Z's favorite networkSubscribers only
Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...
Wednesday, January 4, 2023
The four types of consumers in 2023Subscribers only
Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...
Wednesday, December 21, 2022
Towards the end of anti-aging?Subscribers only
The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...
Wednesday, December 21, 2022
When "ageing well" takes over from anti-ageingSubscribers only
Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...
Wednesday, December 14, 2022
The evolution of anti-aging claims over timeSubscribers only
Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...
Wednesday, December 14, 2022
E-commerce: the complaints of the FrenchSubscribers only
Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...
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