Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, December 14, 2022

Inflation: which cosmetics would consumers give up?

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While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...

Wednesday, December 7, 2022

Trends: cosmetics must push its limits

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To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...

Wednesday, November 30, 2022

Trend: holistic cosmetics make their mark in the Asia-Pacific region

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Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...

Wednesday, November 23, 2022

Distribution: it' s time for omnichannelity

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E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...

Tuesday, November 22, 2022

Eco-actions are slowly becoming part of the French routine

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In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...

Tuesday, November 22, 2022

Sustainability: from ambition to action

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More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...

Wednesday, November 16, 2022

Inclusivity, culture of the self... a glimpse of the 2024 beauty trends

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Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...

Wednesday, November 9, 2022

Trend 2023: me, myself, and I!

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The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...

Wednesday, November 9, 2022

Transparency, social networks, tech... these trends impacting the cosmetics industry

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The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...

Wednesday, November 9, 2022

The most inspiring cosmetic brands of 2022

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The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...

Wednesday, November 9, 2022

How do American teenagers consume?

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They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...

Thursday, November 3, 2022

Grooming evolution

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Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...