Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, October 19, 2022

How do the British consume beauty?

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On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...

Wednesday, October 12, 2022

The truth about French hygiene

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If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...

Tuesday, October 11, 2022

15th ADEME-Greenflex barometer: when responsible rhymes with desirable

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This study conducted by ADEME and Greenflex provides information on the consumption habits of the French. In these troubled times, citizens are keen t...

Wednesday, October 5, 2022

Consuming in a time of inflation

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In the consumer family, I ask for the “bargain hunter”. While the economic crisis is hitting hard, a part of the general public wants to preserve its ...

Wednesday, October 5, 2022

Beauty: what are Gen Z's priorities?

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Unavoidable, the Zs are the new darling of cosmetic brands. More demanding than their elders, they have strong and assertive expectations in terms of ...

Tuesday, October 4, 2022

French organic cosmetics market: good resistance and promising prospects

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On the occasion of its 20th anniversary, the Cosmébio association commissioned IFOP to conduct a study on the organic cosmetics market and its consume...

Friday, September 30, 2022

French people and physical distribution

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E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...

Tuesday, September 27, 2022

Eco-consumer, who are you?

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For the past four years, the Kantar WorldPanel agency has been monitoring a group of citizens classified as Eco-Active. They are sensitive to environm...

Tuesday, September 27, 2022

Overview of the bulk market in Europe

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Bulk distribution is becoming more and more democratic. The polling institute YouGov has tried to know in which European countries this system is the ...

Tuesday, September 13, 2022

1.3% annual growth for French packaging by 2026

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According to GlobalData, a company specialising in market data and analysis, the French packaging market is expected to grow at a compound annual grow...

Wednesday, September 7, 2022

Recyclability of packaging: the number one environmental criteria for consumers

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As consumers become increasingly demanding with regard to the environmental impact of the products they buy, Citeo has teamed up with Action Plus, a c...

Wednesday, August 31, 2022

The buyer of tomorrow and its 1001 versions

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There is no single type of consumer. On the contrary, there are different profiles that will not be sensitive to the same offers, experiences or value...