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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, November 2, 2022
Sustainability in cosmetics: consumers want moreSubscribers only
The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...
Wednesday, October 26, 2022
What are the favorite brands of Z and Y?Subscribers only
It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...
Wednesday, October 26, 2022
Dove and the beauty canons: the fight continuesSubscribers only
The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...
Wednesday, October 19, 2022
How do the British consume beauty?Subscribers only
On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...
Wednesday, October 12, 2022
The truth about French hygieneSubscribers only
If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...
Tuesday, October 11, 2022
15th ADEME-Greenflex barometer: when responsible rhymes with desirableSubscribers only
This study conducted by ADEME and Greenflex provides information on the consumption habits of the French. In these troubled times, citizens are keen t...
Wednesday, October 5, 2022
Consuming in a time of inflationSubscribers only
In the consumer family, I ask for the “bargain hunter”. While the economic crisis is hitting hard, a part of the general public wants to preserve its ...
Wednesday, October 5, 2022
Beauty: what are Gen Z's priorities?Subscribers only
Unavoidable, the Zs are the new darling of cosmetic brands. More demanding than their elders, they have strong and assertive expectations in terms of ...
Tuesday, October 4, 2022
French organic cosmetics market: good resistance and promising prospectsSubscribers only
On the occasion of its 20th anniversary, the Cosmébio association commissioned IFOP to conduct a study on the organic cosmetics market and its consume...
Friday, September 30, 2022
French people and physical distributionSubscribers only
E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...
Tuesday, September 27, 2022
Eco-consumer, who are you?Subscribers only
For the past four years, the Kantar WorldPanel agency has been monitoring a group of citizens classified as Eco-Active. They are sensitive to environm...
Tuesday, September 27, 2022
Overview of the bulk market in EuropeSubscribers only
Bulk distribution is becoming more and more democratic. The polling institute YouGov has tried to know in which European countries this system is the ...
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