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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, September 13, 2022
1.3% annual growth for French packaging by 2026Subscribers only
According to GlobalData, a company specialising in market data and analysis, the French packaging market is expected to grow at a compound annual grow...
Wednesday, September 7, 2022
Recyclability of packaging: the number one environmental criteria for consumersSubscribers only
As consumers become increasingly demanding with regard to the environmental impact of the products they buy, Citeo has teamed up with Action Plus, a c...
Wednesday, August 31, 2022
The buyer of tomorrow and its 1001 versionsSubscribers only
There is no single type of consumer. On the contrary, there are different profiles that will not be sensitive to the same offers, experiences or value...
Tuesday, June 28, 2022
Make-up: pre-Covid routines returnSubscribers only
According to The NPD Group, women in the U.S. are back to their former make-up habits — or even kicking them up a notch — now that most mask requireme...
Monday, April 11, 2022
Beauty trends 2022 as seen by Mintel for in-cosmetics GlobalSubscribers only
The global Covid-19 pandemic has left a lasting impression on consumers around the world, creating dynamic shifts in lifestyles and beauty priorities,...
Wednesday, December 15, 2021
Bulk: consumer typologySubscribers only
Driven by the awareness of climate issues (and regulations), bulk sales (or refills) are gaining more and more ground. The research institute Yougov h...
Tuesday, December 7, 2021
Trends 2022: consumer expectations and needsSubscribers only
The American forecasting agency GWI has just published its report on the trends that are likely to be confirmed for next year. These data are all the ...
Monday, November 29, 2021
14th barometer of responsible consumption: a plea for sobrietySubscribers only
The “consume less and better” approach has been gaining ground over the past few years and the French tend to apply this principle to every item of da...
Wednesday, October 20, 2021
Trends 2021: what's new in makeup?Subscribers only
After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help indust...
Tuesday, August 24, 2021
The e-consumer of tomorrowSubscribers only
The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and co...
Tuesday, July 20, 2021
Organic and natural cosmetics: what do consumers think today?Subscribers only
A green wave is now sweeping through the beauty sector. But what is the general public’s perception of organic brands and labels? To better understand...
Tuesday, July 20, 2021
The effects of the pandemic on skin cleansingSubscribers only
Since March 2020, the Covid-19 crisis has disrupted the habits of millions of people around the world. CeraVe looked at how the health situation has a...
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