FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Your personalized regulatory consulting
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, October 20, 2021
Trends 2021: what's new in makeup?Subscribers only
After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help indust...
Tuesday, August 24, 2021
The e-consumer of tomorrowSubscribers only
The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and co...
Tuesday, July 20, 2021
Organic and natural cosmetics: what do consumers think today?Subscribers only
A green wave is now sweeping through the beauty sector. But what is the general public’s perception of organic brands and labels? To better understand...
Tuesday, July 20, 2021
The effects of the pandemic on skin cleansingSubscribers only
Since March 2020, the Covid-19 crisis has disrupted the habits of millions of people around the world. CeraVe looked at how the health situation has a...
Tuesday, July 6, 2021
The new chinese consumersSubscribers only
In the space of one year, the Chinese cosmetics market has changed a lot. The pandemic has favored the emergence of new consumer typologies. Chemlinke...
Tuesday, July 6, 2021
1, 2, 3 love me!Subscribers only
“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company spec...
Tuesday, June 29, 2021
Organic cosmetics: consumer expectations and perceptionsSubscribers only
The consumption of organic products has become a way of life for many people. But how is organic really perceived? Does it still have good press and w...
Tuesday, June 15, 2021
Inclusive beauty: trends for 2024Subscribers only
Diversity is an emerging theme, which is about to become a must for cosmetic brands. In a webinar aired on June 3, the foresight agency BeautyStreams ...
Tuesday, June 8, 2021
French people and sun protectionSubscribers only
Like every year, as the summer season approaches, temperatures rise, arms become bare and consumers bask in the sun. An act not so harmless if we do n...
Wednesday, May 26, 2021
Local or worldwide cosmetics: what do the Chinese prefer?Subscribers only
For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving th...
Wednesday, May 26, 2021
Americans say yes to inclusivenessSubscribers only
The beauty sector has long made people dream with muses with perfect physiques, often far from reality. This way of communicating is now outdated. Now...
Tuesday, May 18, 2021
When cosmetic rhymes with therapeuticSubscribers only
The health crisis has not only turned social and economic life upside down, it has also had a heavy impact on the well-being of a large majority of pe...
Previous page
Next page