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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, July 6, 2021
The new chinese consumersSubscribers only
In the space of one year, the Chinese cosmetics market has changed a lot. The pandemic has favored the emergence of new consumer typologies. Chemlinke...
Tuesday, July 6, 2021
1, 2, 3 love me!Subscribers only
“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company spec...
Tuesday, June 29, 2021
Organic cosmetics: consumer expectations and perceptionsSubscribers only
The consumption of organic products has become a way of life for many people. But how is organic really perceived? Does it still have good press and w...
Tuesday, June 15, 2021
Inclusive beauty: trends for 2024Subscribers only
Diversity is an emerging theme, which is about to become a must for cosmetic brands. In a webinar aired on June 3, the foresight agency BeautyStreams ...
Tuesday, June 8, 2021
French people and sun protectionSubscribers only
Like every year, as the summer season approaches, temperatures rise, arms become bare and consumers bask in the sun. An act not so harmless if we do n...
Wednesday, May 26, 2021
Local or worldwide cosmetics: what do the Chinese prefer?Subscribers only
For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving th...
Wednesday, May 26, 2021
Americans say yes to inclusivenessSubscribers only
The beauty sector has long made people dream with muses with perfect physiques, often far from reality. This way of communicating is now outdated. Now...
Tuesday, May 18, 2021
When cosmetic rhymes with therapeuticSubscribers only
The health crisis has not only turned social and economic life upside down, it has also had a heavy impact on the well-being of a large majority of pe...
Tuesday, May 11, 2021
Hygienic precariousness: Dons Solidaires rings the alarmSubscribers only
For the second consecutive year, the association Dons Solidaires has commissioned IFOP to conduct a study on the precariousness of hygiene felt by the...
Tuesday, May 4, 2021
Hygiene and confinement, what a shame!Subscribers only
“French are dirty”, here is a popular belief that has a reputation among our neighbors across the Atlantic. But is this reputation really deserved? Th...
Tuesday, May 4, 2021
The 10 most purchased products by the British in 2020Subscribers only
The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...
Tuesday, April 6, 2021
How to analyze the consumer of 2021?Subscribers only
Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...
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