Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, January 26, 2021

Euromonitor forecasts for 2021

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Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...

Tuesday, January 19, 2021

The major trends 2021 according to Mintel

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We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...

Tuesday, January 19, 2021

The two facets of responsible cosmetics

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The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...

Tuesday, January 12, 2021

Mirror, mirror on the wall, who’s the fairest of them all?

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Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...

Tuesday, December 22, 2020

Conquering Generation Z

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Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...

Tuesday, December 15, 2020

How is luxury sector perceived by the French?

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In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...

Wednesday, May 6, 2020

Who will be the consumer of 2030?

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In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...

Wednesday, April 29, 2020

Who are the new cosmetics consumers?

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As society changes, consumer habits change as well. And the cosmetics industry is no exception, it’s all about fashion and trends. In order to best me...

Tuesday, January 28, 2020

Millenials, an endless source of cosmetic inspiration

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The Millenials (or Generation Y) have fascinated the beauty industry for several years now. Born between 1980 and the year 2000, they have their own w...

Wednesday, December 4, 2019

How do European women buy their cosmetics online?

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E-commerce is fine, but competition is tough. The major challenge is the capacity of brands to build customer loyalty while the virtual offer is overw...

Wednesday, October 9, 2019

Green and clean: what do consumers want?

Today, the one who makes the rules is the one who pays. Increasingly suspicious of industrialists and committed to the planet, he is uncompromising ab...

Monday, June 17, 2019

Portrait of the new cosmetic consumer

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Seducing the consumer? This is the question to which all brands would like to have the answer. Consumers are becoming increasingly difficult to attrac...