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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, March 17, 2021
Packaging: the new expectations of consumers
In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...
Wednesday, February 17, 2021
Welcome to the hygienic eraSubscribers only
The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...
Tuesday, February 2, 2021
The "maskne" phenomenon in South KoreaSubscribers only
Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...
Tuesday, January 26, 2021
Euromonitor forecasts for 2021Subscribers only
Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...
Tuesday, January 19, 2021
The major trends 2021 according to MintelSubscribers only
We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...
Tuesday, January 19, 2021
The two facets of responsible cosmeticsSubscribers only
The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...
Tuesday, January 12, 2021
Mirror, mirror on the wall, who’s the fairest of them all?Subscribers only
Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...
Tuesday, December 22, 2020
Conquering Generation ZSubscribers only
Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...
Tuesday, December 15, 2020
How is luxury sector perceived by the French?Subscribers only
In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...
Wednesday, May 6, 2020
Who will be the consumer of 2030?Subscribers only
In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...
Wednesday, April 29, 2020
Who are the new cosmetics consumers?Subscribers only
As society changes, consumer habits change as well. And the cosmetics industry is no exception, it’s all about fashion and trends. In order to best me...
Tuesday, January 28, 2020
Millenials, an endless source of cosmetic inspirationSubscribers only
The Millenials (or Generation Y) have fascinated the beauty industry for several years now. Born between 1980 and the year 2000, they have their own w...
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