Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, December 4, 2019

How do European women buy their cosmetics online?

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E-commerce is fine, but competition is tough. The major challenge is the capacity of brands to build customer loyalty while the virtual offer is overw...

Wednesday, October 9, 2019

Green and clean: what do consumers want?

Today, the one who makes the rules is the one who pays. Increasingly suspicious of industrialists and committed to the planet, he is uncompromising ab...

Monday, June 17, 2019

Portrait of the new cosmetic consumer

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Seducing the consumer? This is the question to which all brands would like to have the answer. Consumers are becoming increasingly difficult to attrac...

Tuesday, March 19, 2019

The French and their (poor) oral hygiene

On the occasion of World Oral Health Day on 20 March, Pierre Fabre Oral Care, a leading pharmaceutical company in the oral hygiene segment, and the Fr...

Friday, September 7, 2018

Generation Y is dead. Long live to generation Z!

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While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which re...

Wednesday, July 18, 2018

New levers of influence for consumers

The digital revolution has been on a roll for a while, and information channels have changed. Everything can now be done in one click, and the cosmeti...

Monday, June 18, 2018

Do you speak hairy?

Anyone will have noticed that men increasingly sport their hairs on their faces (facial hair is still not on a roll among women…). More than a fashion...

Wednesday, April 18, 2018

Cosmetics are also about men

Men’s products are nothing new, but their perception by consumers long remained obscure. Today, gentlemen give more importance to their own image and ...

Monday, April 9, 2018

Two-thirds of urban chinese consumers say lifestyle factors cause their facial skin conditions

A Mintel study shows that two-thirds (66%) of urban Chinese consumers aged 20-49 with skin conditions say lifestyle is a major factor in these illness...

Tuesday, February 20, 2018

Natural and organic cosmetics: consumer perceptions and expectations

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On February 13, market research agency Harris Interactive presented the results of a survey conducted in collaboration with CosmeticOBS on cosmetics n...

Monday, November 27, 2017

The importance of having beautiful hair for men

In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...

Monday, November 13, 2017

How Millennials take good care of their hair

What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...