Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Monday, October 30, 2017

Beauty increasingly linked to health

“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...

Tuesday, September 26, 2017

Why French women are getting more and more interested in organic cosmetics

French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appoint...

Monday, September 4, 2017

Tell me how you put on perfume, I will tell you who you are

Putting on perfume is a daily, even routine gesture, but it reveals so much of our personality. At least that is what Aptar, world leader in distribut...

Tuesday, July 11, 2017

Cosmetics: what consumers really think about them

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When NGOs, consumer associations, or the general press talk about cosmetics, it is often to denounce the hazards associated with the use of certain in...

Monday, June 26, 2017

Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on...

Monday, May 29, 2017

Sun exposure: too many misconceptions, not enough caution!

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How are the French doing with their perceptions and knowledge of the hazards related to sun exposure? Do they know everything they need to? Have recei...

Monday, November 7, 2016

French people and marketing emails

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There are 49.5 million Internet users in France this year, up 1.6% over 2016. According to a June 2016 survey, Internet users in France open marketing...

Monday, October 10, 2016

Beauty consultants essential for customers

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Whether 100% sure about their purchase or completely undecided, perfume shop customers want contact with a beauty consultant! Product recommended, pur...

Wednesday, September 21, 2016

Eco-worriers and their market impact

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Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a...

Monday, July 18, 2016

74% of women want to look good... primarily for themselves

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A recent survey indicates that women across the world are embracing a new age of beauty confidence – an age where they want to look good for themselve...

Friday, July 8, 2016

Personalisation and Social media drive sales of beauty brands

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The beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. According to research firm Kline...

Wednesday, July 6, 2016

How cosmetics are purchased on the Internet

How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...