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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, June 22, 2016
Beard hampers men’s facial skincareSubscribers only
With the fashion for facial hair still going strong, new research from Mintel reveals that the love of the beard is hampering sales of men’s facial sk...
Wednesday, April 20, 2016
How young people gain in self-esteem… thanks to cosmeticsSubscribers only
A German study has examined on behalf of the German Cosmetic, Toiletry, Perfumery and Detergent Association the development of self-esteem in adolesce...
Thursday, March 17, 2016
The French woman and her online pharmacy: A European not like the others Subscribers only
Newpharma, an online pharmacy of European dimension, launched a survey, in which nearly 6.000 female e-shoppers took part, to provide a better insight...
Tuesday, December 29, 2015
The French: shoppers like no other!Subscribers only
The 2016 edition of Connected Life, a TNS Group study, reveals that with a connected and increasingly informed consumer, the shopper journey is no lon...
Tuesday, December 1, 2015
Baby boomers: yes to innovation… under certain conditionsSubscribers only
The baby boom generation will reach 16 million by 2015. Raised in the cult of consumerism and marketing, how do they approach innovation today, what d...
Wednesday, November 18, 2015
Selfie generation: radiant lips and a flawless complexionSubscribers only
The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the...
Wednesday, September 2, 2015
Controversial cosmetic ingredients: what consumers thinkSubscribers only
In June 2015, CosmeticOBS-L'Observatoire des Cosmétiques conducted a survey of its web users on controversial cosmetic ingredients*. Which ones are be...
Wednesday, July 8, 2015
Distribution of new products: for which consumer and where?Subscribers only
While social networks are becoming increasingly important in product discovery, they are used much more in Africa, the Middle East and Latin America t...
Wednesday, May 27, 2015
The French sun protection factor (UV) is 33.3Subscribers only
With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...
Monday, May 18, 2015
The French and personal hygiene productsSubscribers only
Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...
Monday, April 20, 2015
Organic cosmetics: how the consumer understands itSubscribers only
What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...
Tuesday, March 10, 2015
Organic labels: consumer perceptions and expectationsSubscribers only
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...
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