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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, October 23, 2024
Consumption: students are struggling as everSubscribers only
Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...
Tuesday, October 22, 2024
Young Americans are crazy about skincare productsSubscribers only
The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...
Wednesday, October 16, 2024
The beauty habits of young Americans as told by their parentsSubscribers only
The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...
Wednesday, October 16, 2024
Meeting the consumer of 2025Subscribers only
Forecasting firm Mintel has just published its report on the major consumer trends of the future. In this report, the agency highlights two trends tha...
Tuesday, October 15, 2024
Do the French shop on marketplaces?Subscribers only
When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...
Tuesday, October 8, 2024
2025 in three beauty trendsSubscribers only
The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...
Wednesday, October 2, 2024
K-Beauty continues to appeal to APAC consumersSubscribers only
For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...
Tuesday, October 1, 2024
Who are the ‘nudgeable’ consumers?Subscribers only
Our society is made up of a multitude of buyers, with different consumer habits for different people. In its latest report, the trends agency Kantar W...
Wednesday, September 25, 2024
How is the cosmetic routine of Gen Z changing?Subscribers only
Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...
Wednesday, September 25, 2024
Profile and expectations of tomorrow's consumerSubscribers only
As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...
Tuesday, September 17, 2024
Inflation: the French are still strugglingSubscribers only
How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...
Tuesday, September 3, 2024
The French summer beauty routineSubscribers only
The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...
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