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Special Edition by LUXE PACK - 2026!
Trends
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Ecoresponsibility
Market
Tech / Digital
Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, July 9, 2024
2026: the year of change?Subscribers only
According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...
Tuesday, July 9, 2024
Shades of Gen ZSubscribers only
Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...
Wednesday, July 3, 2024
Efficiency, well-being, multifunction: the latest trends in APACSubscribers only
Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...
Wednesday, July 3, 2024
Love, cuddles and fresh breathSubscribers only
Oral hygiene is vital for good health… but not only that! It also plays a crucial role in social and romantic interactions. The Colgate brand has comm...
Tuesday, July 2, 2024
Sun exposure: the French are not properly protectedSubscribers only
According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...
Tuesday, July 2, 2024
Sunscreens: what do consumers want?Subscribers only
Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...
Tuesday, June 25, 2024
What are the trends for 2025?Subscribers only
Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...
Wednesday, June 12, 2024
Are cosmetics brands perceived as committed?Subscribers only
For the past eight years, Kéa Tilt and the QualiQuanti institute have been designing the BrandGagement barometer to measure how the French feel about ...
Tuesday, June 11, 2024
Social... and cosmetic transformations!Subscribers only
The CEW France organized its eighth Journée de la Beauté on June 5th 2024 (at the Salons Hoche in Paris). Leïla Rochet (Founder of Cosmetics Inspirati...
Wednesday, June 5, 2024
Top brands on InstagramSubscribers only
Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity...
Wednesday, May 29, 2024
Sunscreen: American women love itSubscribers only
Sunscreen is all the rage. More and more women are applying it regularly, even when they’re not on vacation. According to the latest survey by researc...
Wednesday, May 29, 2024
Sunscreens: the (different) expectations of APAC consumersSubscribers only
As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV pro...
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