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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Tuesday, October 8, 2024
2025 in three beauty trendsSubscribers only
The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...
Wednesday, October 2, 2024
K-Beauty continues to appeal to APAC consumersSubscribers only
For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...
Tuesday, October 1, 2024
Who are the ‘nudgeable’ consumers?Subscribers only
Our society is made up of a multitude of buyers, with different consumer habits for different people. In its latest report, the trends agency Kantar W...
Wednesday, September 25, 2024
How is the cosmetic routine of Gen Z changing?Subscribers only
Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...
Wednesday, September 25, 2024
Profile and expectations of tomorrow's consumerSubscribers only
As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...
Tuesday, September 17, 2024
Inflation: the French are still strugglingSubscribers only
How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...
Tuesday, September 3, 2024
The French summer beauty routineSubscribers only
The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...
Wednesday, August 28, 2024
Transparency: a key criteria for American womenSubscribers only
Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...
Wednesday, August 28, 2024
Sun protection: what are the habits of the French?Subscribers only
For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...
Wednesday, August 28, 2024
French people's favourite sunscreensSubscribers only
As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...
Tuesday, July 9, 2024
2026: the year of change?Subscribers only
According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...
Tuesday, July 9, 2024
Shades of Gen ZSubscribers only
Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...
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