Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, April 17, 2024

American women take care of their hair's health

Subscribers only

Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...

Wednesday, April 17, 2024

Consumption: beauty remains the main concern of young Americans

Subscribers only

Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...

Wednesday, April 17, 2024

Are cosmetics brands recommended by Gen Z?

Subscribers only

When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...

Wednesday, April 3, 2024

Cosmetics marketing: do French women trust it?

Subscribers only

Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...

Tuesday, March 26, 2024

Acne: which populations are most at risk?

Subscribers only

As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....

Tuesday, March 26, 2024

Hygienic insecurity: a fear for many French people

Subscribers only

For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...

Wednesday, March 20, 2024

Sun protection: men are (still) lagging behind!

Subscribers only

At the dawn of spring, the FEBEA unveils the figures from its annual barometer on “French sun protection habits”, conducted in partnership with Opinio...

Tuesday, March 19, 2024

Do you always find what you're looking for in store?

Subscribers only

There’s nothing more frustrating than going into a store and not finding what you came for. How do consumers react when certain products are unavailab...

Tuesday, March 19, 2024

Inflation: the French are still worried and cautious

Subscribers only

The economic crisis continues, and consumers’ budgets continue to suffer. To find out how the French are coping with this situation and managing their...

Wednesday, March 13, 2024

Dove wants to reframe the Alpha generation

Subscribers only

Are children born from 2010 going too far in their use of beauty products? That’s what Dove seems to think. The brand has just launched a new preventi...

Wednesday, March 13, 2024

Gen Z turns its back on Amazon

Subscribers only

The e-commerce giant is not appealing to consumers aged 18 to 25. According to a recent article published by the Mintel foresight firm, 47% of America...

Wednesday, March 6, 2024

2024 in four macrotrends

Subscribers only

What will the future of beauty look like? While it’s not easy to give a precise answer to this question, it is possible to see some major movements ta...