Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, August 28, 2024

Transparency: a key criteria for American women

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Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...

Wednesday, August 28, 2024

Sun protection: what are the habits of the French?

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For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...

Wednesday, August 28, 2024

French people's favourite sunscreens

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As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...

Tuesday, July 9, 2024

2026: the year of change?

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According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...

Tuesday, July 9, 2024

Shades of Gen Z

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Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...

Wednesday, July 3, 2024

Efficiency, well-being, multifunction: the latest trends in APAC

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Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...

Wednesday, July 3, 2024

Love, cuddles and fresh breath

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Oral hygiene is vital for good health… but not only that! It also plays a crucial role in social and romantic interactions. The Colgate brand has comm...

Tuesday, July 2, 2024

Sun exposure: the French are not properly protected

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According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...

Tuesday, July 2, 2024

Sunscreens: what do consumers want?

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Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...

Tuesday, June 25, 2024

What are the trends for 2025?

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Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...

Wednesday, June 12, 2024

Are cosmetics brands perceived as committed?

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For the past eight years, Kéa Tilt and the QualiQuanti institute have been designing the BrandGagement barometer to measure how the French feel about ...

Tuesday, June 11, 2024

Social... and cosmetic transformations!

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The CEW France organized its eighth Journée de la Beauté on June 5th 2024 (at the Salons Hoche in Paris). Leïla Rochet (Founder of Cosmetics Inspirati...