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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, July 3, 2024
Efficiency, well-being, multifunction: the latest trends in APACSubscribers only
Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...
Wednesday, July 3, 2024
Love, cuddles and fresh breathSubscribers only
Oral hygiene is vital for good health… but not only that! It also plays a crucial role in social and romantic interactions. The Colgate brand has comm...
Tuesday, July 2, 2024
Sun exposure: the French are not properly protectedSubscribers only
According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...
Tuesday, July 2, 2024
Sunscreens: what do consumers want?Subscribers only
Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...
Tuesday, June 25, 2024
What are the trends for 2025?Subscribers only
Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...
Wednesday, June 12, 2024
Are cosmetics brands perceived as committed?Subscribers only
For the past eight years, Kéa Tilt and the QualiQuanti institute have been designing the BrandGagement barometer to measure how the French feel about ...
Tuesday, June 11, 2024
Social... and cosmetic transformations!Subscribers only
The CEW France organized its eighth Journée de la Beauté on June 5th 2024 (at the Salons Hoche in Paris). Leïla Rochet (Founder of Cosmetics Inspirati...
Wednesday, June 5, 2024
Top brands on InstagramSubscribers only
Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity...
Wednesday, May 29, 2024
Sunscreen: American women love itSubscribers only
Sunscreen is all the rage. More and more women are applying it regularly, even when they’re not on vacation. According to the latest survey by researc...
Wednesday, May 29, 2024
Sunscreens: the (different) expectations of APAC consumersSubscribers only
As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV pro...
Tuesday, May 28, 2024
Environment: the French think they are doing "enough"Subscribers only
The climate crisis is everyone’s business… and yet the general public in France believes it is already doing all it can at its own level to curb the p...
Wednesday, May 22, 2024
Back to simple pleasures: the new consumer mantraSubscribers only
Always looking to the future, the WGSN forecasting agency has just published its trend report for 2026. In this report, the firm mentions a new consum...
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