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Special Edition by LUXE PACK - 2026!
Trends
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Ecoresponsibility
Market
Tech / Digital
Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, May 28, 2024
Environment: the French think they are doing "enough"Subscribers only
The climate crisis is everyone’s business… and yet the general public in France believes it is already doing all it can at its own level to curb the p...
Wednesday, May 22, 2024
Back to simple pleasures: the new consumer mantraSubscribers only
Always looking to the future, the WGSN forecasting agency has just published its trend report for 2026. In this report, the firm mentions a new consum...
Wednesday, May 22, 2024
Generation alpha: new target for cosmetics brands?Subscribers only
As Gen Z begins to age, here comes the next generation: Gen Alpha. Born after 2010, these young people are no older than 14 and already show a keen in...
Wednesday, May 15, 2024
French and American hygiene (still) needs some improvementSubscribers only
The French have a nasty reputation for not being very clean… but it would seem that Americans are to be put in the same (dirty) basket. A recent Selvi...
Tuesday, May 14, 2024
Sun protection: more and more French women are using itSubscribers only
With the summer season approaching, Blissim (a company specializing in beauty boxes) conducted a survey of a sample of French women to find out more a...
Wednesday, April 24, 2024
What are the hottest brands of the moment?Subscribers only
On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American c...
Tuesday, April 23, 2024
When cosmetics are good for the mindSubscribers only
Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products...
Wednesday, April 17, 2024
American women take care of their hair's healthSubscribers only
Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...
Wednesday, April 17, 2024
Consumption: beauty remains the main concern of young AmericansSubscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...
Wednesday, April 17, 2024
Are cosmetics brands recommended by Gen Z?Subscribers only
When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...
Wednesday, April 3, 2024
Cosmetics marketing: do French women trust it?Subscribers only
Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...
Tuesday, March 26, 2024
Acne: which populations are most at risk?Subscribers only
As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....
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