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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Tuesday, November 26, 2024
Christmas 2024: consumers are "optimistic" for the seasonSubscribers only
With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...
Wednesday, November 20, 2024
Purchasing power, sustainability, well-being: Euromonitor's 2025 forecastsSubscribers only
With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...
Wednesday, November 20, 2024
Cosmetics shopping: what do Thais prefer?Subscribers only
Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...
Tuesday, November 19, 2024
Beauty: the French in search of the best pricesSubscribers only
Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...
Wednesday, November 6, 2024
Cosmetics: Americans' buying habitsSubscribers only
The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...
Wednesday, October 30, 2024
When well-being comes firstSubscribers only
Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...
Wednesday, October 30, 2024
Longevity: a strong trend in the APAC regionSubscribers only
As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...
Wednesday, October 23, 2024
Consumption: students are struggling as everSubscribers only
Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...
Tuesday, October 22, 2024
Young Americans are crazy about skincare productsSubscribers only
The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...
Wednesday, October 16, 2024
The beauty habits of young Americans as told by their parentsSubscribers only
The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...
Wednesday, October 16, 2024
Meeting the consumer of 2025Subscribers only
Forecasting firm Mintel has just published its report on the major consumer trends of the future. In this report, the agency highlights two trends tha...
Tuesday, October 15, 2024
Do the French shop on marketplaces?Subscribers only
When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...
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