Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, December 10, 2024

Generation Z under the microscope

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If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands ...

Tuesday, December 10, 2024

How does Generation Z spend its money?

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Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ for...

Wednesday, December 4, 2024

Marketing for men

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At a time when all societal codes are changing, stereotypes linked to masculinity are wavering. In its latest report, forward-looking research firm Ka...

Tuesday, December 3, 2024

Do you speak Z?

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A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...

Wednesday, November 27, 2024

Consumer expectations... in brief

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Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024,...

Tuesday, November 26, 2024

Christmas 2024: consumers are "optimistic" for the season

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With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...

Wednesday, November 20, 2024

Purchasing power, sustainability, well-being: Euromonitor's 2025 forecasts

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With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...

Wednesday, November 20, 2024

Cosmetics shopping: what do Thais prefer?

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Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...

Tuesday, November 19, 2024

Beauty: the French in search of the best prices

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Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...

Wednesday, November 6, 2024

Cosmetics: Americans' buying habits

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The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...

Wednesday, October 30, 2024

When well-being comes first

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Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...

Wednesday, October 30, 2024

Longevity: a strong trend in the APAC region

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As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...