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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, June 5, 2024
Top brands on InstagramSubscribers only
Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity...
Wednesday, May 29, 2024
Sunscreen: American women love itSubscribers only
Sunscreen is all the rage. More and more women are applying it regularly, even when they’re not on vacation. According to the latest survey by researc...
Wednesday, May 29, 2024
Sunscreens: the (different) expectations of APAC consumersSubscribers only
As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV pro...
Tuesday, May 28, 2024
Environment: the French think they are doing "enough"Subscribers only
The climate crisis is everyone’s business… and yet the general public in France believes it is already doing all it can at its own level to curb the p...
Wednesday, May 22, 2024
Back to simple pleasures: the new consumer mantraSubscribers only
Always looking to the future, the WGSN forecasting agency has just published its trend report for 2026. In this report, the firm mentions a new consum...
Wednesday, May 22, 2024
Generation alpha: new target for cosmetics brands?Subscribers only
As Gen Z begins to age, here comes the next generation: Gen Alpha. Born after 2010, these young people are no older than 14 and already show a keen in...
Wednesday, May 15, 2024
French and American hygiene (still) needs some improvementSubscribers only
The French have a nasty reputation for not being very clean… but it would seem that Americans are to be put in the same (dirty) basket. A recent Selvi...
Tuesday, May 14, 2024
Sun protection: more and more French women are using itSubscribers only
With the summer season approaching, Blissim (a company specializing in beauty boxes) conducted a survey of a sample of French women to find out more a...
Wednesday, April 24, 2024
What are the hottest brands of the moment?Subscribers only
On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American c...
Tuesday, April 23, 2024
When cosmetics are good for the mindSubscribers only
Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products...
Wednesday, April 17, 2024
American women take care of their hair's healthSubscribers only
Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...
Wednesday, April 17, 2024
Consumption: beauty remains the main concern of young AmericansSubscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...
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