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Special Edition by LUXE PACK - 2026!
Trends
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Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, March 26, 2024
Hygienic insecurity: a fear for many French peopleSubscribers only
For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...
Wednesday, March 20, 2024
Sun protection: men are (still) lagging behind!Subscribers only
At the dawn of spring, the FEBEA unveils the figures from its annual barometer on “French sun protection habits”, conducted in partnership with Opinio...
Tuesday, March 19, 2024
Do you always find what you're looking for in store?Subscribers only
There’s nothing more frustrating than going into a store and not finding what you came for. How do consumers react when certain products are unavailab...
Tuesday, March 19, 2024
Inflation: the French are still worried and cautiousSubscribers only
The economic crisis continues, and consumers’ budgets continue to suffer. To find out how the French are coping with this situation and managing their...
Wednesday, March 13, 2024
Dove wants to reframe the Alpha generationSubscribers only
Are children born from 2010 going too far in their use of beauty products? That’s what Dove seems to think. The brand has just launched a new preventi...
Wednesday, March 13, 2024
Gen Z turns its back on AmazonSubscribers only
The e-commerce giant is not appealing to consumers aged 18 to 25. According to a recent article published by the Mintel foresight firm, 47% of America...
Wednesday, March 6, 2024
2024 in four macrotrendsSubscribers only
What will the future of beauty look like? While it’s not easy to give a precise answer to this question, it is possible to see some major movements ta...
Tuesday, March 5, 2024
Gen Z's relationship with cosmeticsSubscribers only
Less good students than Millennials, more offbeat than Boomers, young people aged 15 to 25 have a character all their own… which is reflected in their...
Tuesday, March 5, 2024
Dupes: the ultimate Gen Z questSubscribers only
Why pay more when you can have (almost) the same thing? In essence, this is the reasoning of many young people aged 15 to 25. According to YPulse (an ...
Wednesday, February 28, 2024
Cosmetics: what do consumers want in 2024?Subscribers only
Every new year has its own trend. Spate, an online data analysis platform, has taken a closer look at the most popular searches carried out on TikTok ...
Wednesday, February 21, 2024
U.S. consumption in 2024Subscribers only
After the inflationary upsurge of recent months, it seems that American consumer spending is picking up again. According to Attest, a polling firm, ho...
Wednesday, February 14, 2024
Cosmetics: operation seductionSubscribers only
With Valentine’s Day just around the corner, Cupid is about to unleash his arrows. But when it comes to winning your partner’s favor, hygiene plays an...
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