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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, May 22, 2024
Generation alpha: new target for cosmetics brands?Subscribers only
As Gen Z begins to age, here comes the next generation: Gen Alpha. Born after 2010, these young people are no older than 14 and already show a keen in...
Wednesday, May 15, 2024
French and American hygiene (still) needs some improvementSubscribers only
The French have a nasty reputation for not being very clean… but it would seem that Americans are to be put in the same (dirty) basket. A recent Selvi...
Tuesday, May 14, 2024
Sun protection: more and more French women are using itSubscribers only
With the summer season approaching, Blissim (a company specializing in beauty boxes) conducted a survey of a sample of French women to find out more a...
Wednesday, April 24, 2024
What are the hottest brands of the moment?Subscribers only
On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American c...
Tuesday, April 23, 2024
When cosmetics are good for the mindSubscribers only
Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products...
Wednesday, April 17, 2024
American women take care of their hair's healthSubscribers only
Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...
Wednesday, April 17, 2024
Consumption: beauty remains the main concern of young AmericansSubscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...
Wednesday, April 17, 2024
Are cosmetics brands recommended by Gen Z?Subscribers only
When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...
Wednesday, April 3, 2024
Cosmetics marketing: do French women trust it?Subscribers only
Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...
Tuesday, March 26, 2024
Acne: which populations are most at risk?Subscribers only
As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....
Tuesday, March 26, 2024
Hygienic insecurity: a fear for many French peopleSubscribers only
For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...
Wednesday, March 20, 2024
Sun protection: men are (still) lagging behind!Subscribers only
At the dawn of spring, the FEBEA unveils the figures from its annual barometer on “French sun protection habits”, conducted in partnership with Opinio...
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