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Consumers
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...
Tuesday, March 5, 2024
Gen Z's relationship with cosmetics
Less good students than Millennials, more offbeat than Boomers, young people aged 15 to 25 have a character all their own… which is reflected in their...
Tuesday, March 5, 2024
Dupes: the ultimate Gen Z quest
Why pay more when you can have (almost) the same thing? In essence, this is the reasoning of many young people aged 15 to 25. According to YPulse (an ...
Wednesday, February 28, 2024
Cosmetics: what do consumers want in 2024?
Every new year has its own trend. Spate, an online data analysis platform, has taken a closer look at the most popular searches carried out on TikTok ...
Wednesday, February 21, 2024
U.S. consumption in 2024
After the inflationary upsurge of recent months, it seems that American consumer spending is picking up again. According to Attest, a polling firm, ho...
Wednesday, February 14, 2024
Cosmetics: operation seduction
With Valentine’s Day just around the corner, Cupid is about to unleash his arrows. But when it comes to winning your partner’s favor, hygiene plays an...
Wednesday, February 14, 2024
Which fragrances do the French prefer?
Sensia (a company specializing in the analysis of consumer behavior using AI), on behalf of Havas Startup Accelerator and Havas Media France, has just...
Monday, February 12, 2024
Retail: what the French expect in 2024
To boost store traffic, it’s important to know what customers want. What changes would consumers like to see in their stores? This is the question ans...
Wednesday, February 7, 2024
2024 in ten beauty trends
Now it’s the turn of the VML agency (merger of Wunderman Thompson and VMLY&R) to unveil its forecasts for the coming year. In its latest “Future 1...
Wednesday, January 31, 2024
Cosmetics: formulas that appeal to Europeans
The composition of beauty products is also subject to consumer expectations. According to forecasting firm Euromonitor, Europeans are currently partic...
Wednesday, January 31, 2024
Minimalism, artificial intelligence and wellness: the trends that will take hold in 2024
According to the latest report from Mintel, a market research firm, consumers are looking for simple beauty routines that are good for the skin and go...
Tuesday, January 30, 2024
What do the French expect from industry?
While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several...
Tuesday, January 23, 2024
The importance of cosmetics for patients
For several years, the Belle & Bien association has been offering socio-aesthetic treatments to help women with cancer improve their quality of li...
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