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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, April 17, 2024
Are cosmetics brands recommended by Gen Z?Subscribers only
When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...
Wednesday, April 3, 2024
Cosmetics marketing: do French women trust it?Subscribers only
Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...
Tuesday, March 26, 2024
Acne: which populations are most at risk?Subscribers only
As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....
Tuesday, March 26, 2024
Hygienic insecurity: a fear for many French peopleSubscribers only
For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...
Wednesday, March 20, 2024
Sun protection: men are (still) lagging behind!Subscribers only
At the dawn of spring, the FEBEA unveils the figures from its annual barometer on “French sun protection habits”, conducted in partnership with Opinio...
Tuesday, March 19, 2024
Do you always find what you're looking for in store?Subscribers only
There’s nothing more frustrating than going into a store and not finding what you came for. How do consumers react when certain products are unavailab...
Tuesday, March 19, 2024
Inflation: the French are still worried and cautiousSubscribers only
The economic crisis continues, and consumers’ budgets continue to suffer. To find out how the French are coping with this situation and managing their...
Wednesday, March 13, 2024
Dove wants to reframe the Alpha generationSubscribers only
Are children born from 2010 going too far in their use of beauty products? That’s what Dove seems to think. The brand has just launched a new preventi...
Wednesday, March 13, 2024
Gen Z turns its back on AmazonSubscribers only
The e-commerce giant is not appealing to consumers aged 18 to 25. According to a recent article published by the Mintel foresight firm, 47% of America...
Wednesday, March 6, 2024
2024 in four macrotrendsSubscribers only
What will the future of beauty look like? While it’s not easy to give a precise answer to this question, it is possible to see some major movements ta...
Tuesday, March 5, 2024
Gen Z's relationship with cosmeticsSubscribers only
Less good students than Millennials, more offbeat than Boomers, young people aged 15 to 25 have a character all their own… which is reflected in their...
Tuesday, March 5, 2024
Dupes: the ultimate Gen Z questSubscribers only
Why pay more when you can have (almost) the same thing? In essence, this is the reasoning of many young people aged 15 to 25. According to YPulse (an ...
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