Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, January 23, 2024

Cosmetics: what are consumers' needs?

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Public expectations fluctuate according to trends. Dynvibe, an agency specializing in social intelligence, has just unveiled the results of a study hi...

Wednesday, January 17, 2024

Are cosmetics brands "cool" for Gen Z?

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The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the cooles...

Tuesday, January 16, 2024

French mood in 2024

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At the start of the new year, how is French morale? Are they full of hope, or are they still reeling from the various crises facing contemporary socie...

Wednesday, January 3, 2024

When artificial intelligence inspires trends

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Virtual worlds promise Internet users absolutely infinite (re)creation possibilities. According to forward-looking agency Fashion Snoops, the “night c...

Wednesday, December 20, 2023

What do APAC residents expect?

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To win the loyalty of consumers, it’s important to know how they work and understand their needs. In its latest report, trends research firm WGSN focu...

Wednesday, December 20, 2023

2024 trends: what's in Pinterest's crystal ball?

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It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On ...

Tuesday, December 19, 2023

Christmas shopping: last rush before the festivities

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Are the French procrastinators? That’s what a recent study by Ankorstore (a platform that connects retailers and brands) suggests. Almost 65% of consu...

Wednesday, December 13, 2023

Liberty, equality, quality!

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Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...

Wednesday, November 29, 2023

Beauty: who uses what?

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Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...

Tuesday, November 28, 2023

Christmas shopping: the race for low prices

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With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...

Tuesday, November 28, 2023

Consumerism: Americans face up to Christmas shopping

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The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...

Wednesday, November 22, 2023

The power of make-up, the quest for perfection: what's the buzz on TikTok?

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Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...