Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, November 21, 2023

Understanding Chinese consumption

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China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...

Wednesday, November 15, 2023

Local manufacturing: the French say yes!

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Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...

Wednesday, November 15, 2023

Low prices, sustainable products: French women's beauty choices

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For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...

Wednesday, November 8, 2023

End-of-year festivities: how do Brits prepare to consume?

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Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...

Wednesday, November 8, 2023

Sport and self-confidence: Dove's new campaign

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Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...

Tuesday, October 31, 2023

Make-up: American girls can't keep their eyes in their pockets!

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Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...

Monday, October 30, 2023

Society: the French are worried

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Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...

Wednesday, October 25, 2023

How do people in their fifties (and beyond) cope with ageing?

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To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...

Wednesday, October 18, 2023

The various quests of the 2024 consumer

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Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...

Wednesday, October 18, 2023

American youth consumption in 2023

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Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...

Wednesday, October 4, 2023

Prestige makeup loses ground with Americans

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Are price and brand synonymous with superior quality? For Americans, this is not necessarily the case. According to a recent study by Mintel, a market...

Tuesday, September 26, 2023

Skin diseases: a daily battle

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Between difficult access to healthcare and social exclusion, living with skin conditions is a real struggle. To better understand the feelings of Fren...