Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, February 28, 2024

Cosmetics: what do consumers want in 2024?

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Every new year has its own trend. Spate, an online data analysis platform, has taken a closer look at the most popular searches carried out on TikTok ...

Wednesday, February 21, 2024

U.S. consumption in 2024

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After the inflationary upsurge of recent months, it seems that American consumer spending is picking up again. According to Attest, a polling firm, ho...

Wednesday, February 14, 2024

Cosmetics: operation seduction

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With Valentine’s Day just around the corner, Cupid is about to unleash his arrows. But when it comes to winning your partner’s favor, hygiene plays an...

Wednesday, February 14, 2024

Which fragrances do the French prefer?

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Sensia (a company specializing in the analysis of consumer behavior using AI), on behalf of Havas Startup Accelerator and Havas Media France, has just...

Monday, February 12, 2024

Retail: what the French expect in 2024

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To boost store traffic, it’s important to know what customers want. What changes would consumers like to see in their stores? This is the question ans...

Wednesday, February 7, 2024

2024 in ten beauty trends

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Now it’s the turn of the VML agency (merger of Wunderman Thompson and VMLY&R) to unveil its forecasts for the coming year. In its latest “Future 1...

Wednesday, January 31, 2024

Cosmetics: formulas that appeal to Europeans

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The composition of beauty products is also subject to consumer expectations. According to forecasting firm Euromonitor, Europeans are currently partic...

Wednesday, January 31, 2024

Minimalism, artificial intelligence and wellness: the trends that will take hold in 2024

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According to the latest report from Mintel, a market research firm, consumers are looking for simple beauty routines that are good for the skin and go...

Tuesday, January 30, 2024

What do the French expect from industry?

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While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several...

Tuesday, January 23, 2024

The importance of cosmetics for patients

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For several years, the Belle & Bien association has been offering socio-aesthetic treatments to help women with cancer improve their quality of li...

Tuesday, January 23, 2024

Cosmetics: what are consumers' needs?

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Public expectations fluctuate according to trends. Dynvibe, an agency specializing in social intelligence, has just unveiled the results of a study hi...

Wednesday, January 17, 2024

Are cosmetics brands "cool" for Gen Z?

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The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the cooles...