Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, January 16, 2024

French mood in 2024

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At the start of the new year, how is French morale? Are they full of hope, or are they still reeling from the various crises facing contemporary socie...

Wednesday, January 3, 2024

When artificial intelligence inspires trends

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Virtual worlds promise Internet users absolutely infinite (re)creation possibilities. According to forward-looking agency Fashion Snoops, the “night c...

Wednesday, December 20, 2023

What do APAC residents expect?

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To win the loyalty of consumers, it’s important to know how they work and understand their needs. In its latest report, trends research firm WGSN focu...

Wednesday, December 20, 2023

2024 trends: what's in Pinterest's crystal ball?

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It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On ...

Tuesday, December 19, 2023

Christmas shopping: last rush before the festivities

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Are the French procrastinators? That’s what a recent study by Ankorstore (a platform that connects retailers and brands) suggests. Almost 65% of consu...

Wednesday, December 13, 2023

Liberty, equality, quality!

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Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...

Wednesday, November 29, 2023

Beauty: who uses what?

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Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...

Tuesday, November 28, 2023

Christmas shopping: the race for low prices

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With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...

Tuesday, November 28, 2023

Consumerism: Americans face up to Christmas shopping

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The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...

Wednesday, November 22, 2023

The power of make-up, the quest for perfection: what's the buzz on TikTok?

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Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...

Tuesday, November 21, 2023

Understanding Chinese consumption

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China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...

Wednesday, November 15, 2023

Local manufacturing: the French say yes!

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Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...