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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, December 13, 2023
Liberty, equality, quality!Subscribers only
Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...
Wednesday, November 29, 2023
Beauty: who uses what?Subscribers only
Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...
Tuesday, November 28, 2023
Christmas shopping: the race for low pricesSubscribers only
With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...
Tuesday, November 28, 2023
Consumerism: Americans face up to Christmas shoppingSubscribers only
The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...
Wednesday, November 22, 2023
The power of make-up, the quest for perfection: what's the buzz on TikTok?Subscribers only
Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...
Tuesday, November 21, 2023
Understanding Chinese consumptionSubscribers only
China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...
Wednesday, November 15, 2023
Local manufacturing: the French say yes!Subscribers only
Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...
Wednesday, November 15, 2023
Low prices, sustainable products: French women's beauty choicesSubscribers only
For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...
Wednesday, November 8, 2023
End-of-year festivities: how do Brits prepare to consume?Subscribers only
Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...
Wednesday, November 8, 2023
Sport and self-confidence: Dove's new campaignSubscribers only
Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...
Tuesday, October 31, 2023
Make-up: American girls can't keep their eyes in their pockets!Subscribers only
Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...
Monday, October 30, 2023
Society: the French are worriedSubscribers only
Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...
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