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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, October 31, 2023
Make-up: American girls can't keep their eyes in their pockets!Subscribers only
Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...
Monday, October 30, 2023
Society: the French are worriedSubscribers only
Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...
Wednesday, October 25, 2023
How do people in their fifties (and beyond) cope with ageing?Subscribers only
To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...
Wednesday, October 18, 2023
The various quests of the 2024 consumerSubscribers only
Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...
Wednesday, October 18, 2023
American youth consumption in 2023Subscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...
Wednesday, October 4, 2023
Prestige makeup loses ground with AmericansSubscribers only
Are price and brand synonymous with superior quality? For Americans, this is not necessarily the case. According to a recent study by Mintel, a market...
Tuesday, September 26, 2023
Skin diseases: a daily battleSubscribers only
Between difficult access to healthcare and social exclusion, living with skin conditions is a real struggle. To better understand the feelings of Fren...
Wednesday, September 13, 2023
Gen Z: instructions for useSubscribers only
Young people from Generation Z fascinate brands. Different from their elders, they have their own tastes and consumer habits. These people have strong...
Wednesday, September 13, 2023
What are the most authentic brands according to Gen Z?Subscribers only
Today’s consumers are increasingly attentive to the way manufacturers communicate. For the general public to fully embrace a brand’s universe, it’s no...
Tuesday, September 12, 2023
Cosmetics: for body and mindSubscribers only
While beauty products help to ensure good hygiene, they also play a vital role in people’s self-esteem. Hence the need for associations to enable peop...
Wednesday, September 6, 2023
Minimalist, spendthrift, worried: the consumer and his different facetsSubscribers only
The world is changing… and so is the general public. To help manufacturers better understand the changes shaping consumer behavior, Euromonitor, a for...
Wednesday, August 30, 2023
Skincare: new trends from MintelSubscribers only
Environmental issues and soaring prices are driving consumers to change the way they choose their beauty products. Increasingly demanding, they don’t ...
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