Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, July 5, 2023

Inflation: the expectations of the cautious consumer

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Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...

Tuesday, July 4, 2023

The most popular sunscreens on the networks

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Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...

Wednesday, June 21, 2023

Beauty: the expectations of Gen Z

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Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...

Wednesday, June 21, 2023

When cosmetics meet well-being

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Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...

Tuesday, June 20, 2023

Responsible consumption: how do the French behave?

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As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...

Tuesday, June 20, 2023

Americans face inflation

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The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...

Tuesday, June 20, 2023

Environmental crisis: young people not so committed

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Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...

Tuesday, June 13, 2023

French e-consumer buying habits

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For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...

Tuesday, June 13, 2023

Greenflex barometer: when healthy rhymes with responsibility

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As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...

Tuesday, June 13, 2023

Sunscreens: when the Japanese can't make up their mind

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Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...

Tuesday, June 6, 2023

Sun protection: a slow process of awareness

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Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...

Tuesday, June 6, 2023

The shower: a new haven of peace?

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Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...