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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, August 30, 2023
What beauty mistakes Millenials made?Subscribers only
In love, as in cosmetics, we sometimes have regrets. LaserAway, an American aesthetic medicine company, asked members of Generation Y (individuals age...
Wednesday, July 19, 2023
Microbiota: a little-known term for consumersSubscribers only
Cosmetics labelled “Microbiota friendly” are increasingly appearing on the shelves. However, it seems that consumers aren’t very familiar with the ter...
Monday, July 17, 2023
Top French suncare productsSubscribers only
Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...
Wednesday, July 12, 2023
Talking to Gen ZSubscribers only
Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....
Tuesday, July 11, 2023
Consumption and inflation: the French trade-offSubscribers only
As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...
Tuesday, July 11, 2023
Consumer loyalty: a concept worth working onSubscribers only
The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...
Wednesday, July 5, 2023
The e-consumer of 2023Subscribers only
Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...
Wednesday, July 5, 2023
Inflation: the expectations of the cautious consumerSubscribers only
Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...
Tuesday, July 4, 2023
The most popular sunscreens on the networksSubscribers only
Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...
Wednesday, June 21, 2023
Beauty: the expectations of Gen ZSubscribers only
Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...
Wednesday, June 21, 2023
When cosmetics meet well-beingSubscribers only
Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...
Tuesday, June 20, 2023
Responsible consumption: how do the French behave?Subscribers only
As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...
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