Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, June 6, 2023

French women's sensitivity to "green" beauty

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Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...

Wednesday, May 31, 2023

Aging well: from a trend to a state of mind

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The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...

Wednesday, May 24, 2023

The pragmatic consumption of Generation X

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While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...

Wednesday, May 24, 2023

French women and sun protection: committed users

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Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...

Tuesday, May 23, 2023

Sustainable packaging: a strong consumer expectation

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In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...

Tuesday, May 16, 2023

Cosmetics: products of public utility

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For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....

Wednesday, May 3, 2023

Meeting the consumer of 2025

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When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...

Wednesday, May 3, 2023

The taboo of intimate pain

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Tight pants, sweating, sports… so many factors that can cause discomfort in the intimate area. And to lift the veil on these pains felt by a large par...

Wednesday, May 3, 2023

Between inflation and responsibility: how do the French consume?

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Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubS...

Wednesday, April 26, 2023

Consumption: How to win French people's hearts?

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The strategy firm EY Parthenon wondered how the current context influences the consumption of French people. To get a clearer picture, the firm has ca...

Wednesday, April 26, 2023

Ingredients: consumers and their thirst for knowledge

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Although INCI lists are difficult to understand, the general public is looking for a better understanding of the composition of the beauty products th...

Wednesday, April 26, 2023

TikTok : the beauty trends spotted by Nelly Rodi

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Despite its sulphurous character which divides public opinion, TikTok is full of beauty trends. Every month, the Nelly Rodi forecasting firm makes an ...