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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Tuesday, September 12, 2023
Cosmetics: for body and mindSubscribers only
While beauty products help to ensure good hygiene, they also play a vital role in people’s self-esteem. Hence the need for associations to enable peop...
Wednesday, September 6, 2023
Minimalist, spendthrift, worried: the consumer and his different facetsSubscribers only
The world is changing… and so is the general public. To help manufacturers better understand the changes shaping consumer behavior, Euromonitor, a for...
Wednesday, August 30, 2023
Skincare: new trends from MintelSubscribers only
Environmental issues and soaring prices are driving consumers to change the way they choose their beauty products. Increasingly demanding, they don’t ...
Wednesday, August 30, 2023
What beauty mistakes Millenials made?Subscribers only
In love, as in cosmetics, we sometimes have regrets. LaserAway, an American aesthetic medicine company, asked members of Generation Y (individuals age...
Wednesday, July 19, 2023
Microbiota: a little-known term for consumersSubscribers only
Cosmetics labelled “Microbiota friendly” are increasingly appearing on the shelves. However, it seems that consumers aren’t very familiar with the ter...
Monday, July 17, 2023
Top French suncare productsSubscribers only
Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...
Wednesday, July 12, 2023
Talking to Gen ZSubscribers only
Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....
Tuesday, July 11, 2023
Consumption and inflation: the French trade-offSubscribers only
As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...
Tuesday, July 11, 2023
Consumer loyalty: a concept worth working onSubscribers only
The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...
Wednesday, July 5, 2023
The e-consumer of 2023Subscribers only
Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...
Wednesday, July 5, 2023
Inflation: the expectations of the cautious consumerSubscribers only
Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...
Tuesday, July 4, 2023
The most popular sunscreens on the networksSubscribers only
Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...
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