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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Monday, July 17, 2023
Top French suncare productsSubscribers only
Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...
Wednesday, July 12, 2023
Talking to Gen ZSubscribers only
Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....
Tuesday, July 11, 2023
Consumption and inflation: the French trade-offSubscribers only
As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...
Tuesday, July 11, 2023
Consumer loyalty: a concept worth working onSubscribers only
The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...
Wednesday, July 5, 2023
The e-consumer of 2023Subscribers only
Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...
Wednesday, July 5, 2023
Inflation: the expectations of the cautious consumerSubscribers only
Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...
Tuesday, July 4, 2023
The most popular sunscreens on the networksSubscribers only
Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...
Wednesday, June 21, 2023
Beauty: the expectations of Gen ZSubscribers only
Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...
Wednesday, June 21, 2023
When cosmetics meet well-beingSubscribers only
Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...
Tuesday, June 20, 2023
Responsible consumption: how do the French behave?Subscribers only
As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...
Tuesday, June 20, 2023
Americans face inflationSubscribers only
The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...
Tuesday, June 20, 2023
Environmental crisis: young people not so committedSubscribers only
Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...
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