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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, June 20, 2023
Americans face inflationSubscribers only
The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...
Tuesday, June 20, 2023
Environmental crisis: young people not so committedSubscribers only
Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...
Tuesday, June 13, 2023
French e-consumer buying habitsSubscribers only
For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...
Tuesday, June 13, 2023
Greenflex barometer: when healthy rhymes with responsibilitySubscribers only
As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...
Tuesday, June 13, 2023
Sunscreens: when the Japanese can't make up their mindSubscribers only
Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...
Tuesday, June 6, 2023
Sun protection: a slow process of awarenessSubscribers only
Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...
Tuesday, June 6, 2023
The shower: a new haven of peace?Subscribers only
Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...
Tuesday, June 6, 2023
French women's sensitivity to "green" beautySubscribers only
Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...
Wednesday, May 31, 2023
Aging well: from a trend to a state of mindSubscribers only
The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...
Wednesday, May 24, 2023
The pragmatic consumption of Generation XSubscribers only
While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...
Wednesday, May 24, 2023
French women and sun protection: committed usersSubscribers only
Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...
Tuesday, May 23, 2023
Sustainable packaging: a strong consumer expectationSubscribers only
In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...
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