Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Tuesday, June 13, 2023

French e-consumer buying habits

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For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...

Tuesday, June 13, 2023

Greenflex barometer: when healthy rhymes with responsibility

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As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...

Tuesday, June 13, 2023

Sunscreens: when the Japanese can't make up their mind

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Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...

Tuesday, June 6, 2023

Sun protection: a slow process of awareness

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Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...

Tuesday, June 6, 2023

The shower: a new haven of peace?

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Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...

Tuesday, June 6, 2023

French women's sensitivity to "green" beauty

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Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...

Wednesday, May 31, 2023

Aging well: from a trend to a state of mind

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The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...

Wednesday, May 24, 2023

The pragmatic consumption of Generation X

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While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...

Wednesday, May 24, 2023

French women and sun protection: committed users

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Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...

Tuesday, May 23, 2023

Sustainable packaging: a strong consumer expectation

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In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...

Tuesday, May 16, 2023

Cosmetics: products of public utility

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For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....

Wednesday, May 3, 2023

Meeting the consumer of 2025

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When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...