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Special Edition by LUXE PACK - 2026!
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, May 16, 2023
Cosmetics: products of public utilitySubscribers only
For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....
Wednesday, May 3, 2023
Meeting the consumer of 2025Subscribers only
When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...
Wednesday, May 3, 2023
The taboo of intimate painSubscribers only
Tight pants, sweating, sports… so many factors that can cause discomfort in the intimate area. And to lift the veil on these pains felt by a large par...
Wednesday, May 3, 2023
Between inflation and responsibility: how do the French consume?Subscribers only
Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubS...
Wednesday, April 26, 2023
Consumption: How to win French people's hearts?Subscribers only
The strategy firm EY Parthenon wondered how the current context influences the consumption of French people. To get a clearer picture, the firm has ca...
Wednesday, April 26, 2023
Ingredients: consumers and their thirst for knowledgeSubscribers only
Although INCI lists are difficult to understand, the general public is looking for a better understanding of the composition of the beauty products th...
Wednesday, April 26, 2023
TikTok : the beauty trends spotted by Nelly RodiSubscribers only
Despite its sulphurous character which divides public opinion, TikTok is full of beauty trends. Every month, the Nelly Rodi forecasting firm makes an ...
Wednesday, April 19, 2023
Cosmetics: a major spending area for young AmericansSubscribers only
The investment bank Piper Sandler conducted a study with a sample of several thousand American teenagers to better understand their shopping habits. T...
Wednesday, April 19, 2023
The most inclusive brands according to Gen ZSubscribers only
Respect for diversity is an important concept for young people aged 15 to 24. Y Pulse, an agency that specializes in understanding trends related to y...
Wednesday, April 12, 2023
An informed consumer is (definitely) worth two!Subscribers only
The time when the masses believed what cosmetic brands said was true is over. Today, the trend is towards scientific proof, popularization and transpa...
Wednesday, March 29, 2023
Hygienic precariousness: a silent evilSubscribers only
In 2023, nearly one French person in 10 will have to forego the purchase of basic hygiene products. In order to raise awareness of this little talked ...
Wednesday, March 29, 2023
Cosmetics and celebrities: a seductive combo for American womenSubscribers only
In recent years, more and more singers and actresses have started to create their own beauty brands. A trend that seems to please American women accor...
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