Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, June 21, 2023

Beauty: the expectations of Gen Z

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Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...

Wednesday, June 21, 2023

When cosmetics meet well-being

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Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...

Tuesday, June 20, 2023

Responsible consumption: how do the French behave?

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As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...

Tuesday, June 20, 2023

Americans face inflation

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The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...

Tuesday, June 20, 2023

Environmental crisis: young people not so committed

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Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...

Tuesday, June 13, 2023

French e-consumer buying habits

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For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...

Tuesday, June 13, 2023

Greenflex barometer: when healthy rhymes with responsibility

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As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...

Tuesday, June 13, 2023

Sunscreens: when the Japanese can't make up their mind

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Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...

Tuesday, June 6, 2023

Sun protection: a slow process of awareness

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Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...

Tuesday, June 6, 2023

The shower: a new haven of peace?

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Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...

Tuesday, June 6, 2023

French women's sensitivity to "green" beauty

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Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...

Wednesday, May 31, 2023

Aging well: from a trend to a state of mind

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The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...