Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, April 19, 2023

Cosmetics: a major spending area for young Americans

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The investment bank Piper Sandler conducted a study with a sample of several thousand American teenagers to better understand their shopping habits. T...

Wednesday, April 19, 2023

The most inclusive brands according to Gen Z

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Respect for diversity is an important concept for young people aged 15 to 24. Y Pulse, an agency that specializes in understanding trends related to y...

Wednesday, April 12, 2023

An informed consumer is (definitely) worth two!

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The time when the masses believed what cosmetic brands said was true is over. Today, the trend is towards scientific proof, popularization and transpa...

Wednesday, March 29, 2023

Hygienic precariousness: a silent evil

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In 2023, nearly one French person in 10 will have to forego the purchase of basic hygiene products. In order to raise awareness of this little talked ...

Wednesday, March 29, 2023

Cosmetics and celebrities: a seductive combo for American women

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In recent years, more and more singers and actresses have started to create their own beauty brands. A trend that seems to please American women accor...

Wednesday, March 29, 2023

TikTok: the new cradle of beauty trends`

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Social networks are no longer just platforms for interaction and sharing. They are real media on which Internet users go to know the latest fashion, l...

Wednesday, March 22, 2023

How do the French consume beauty?

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Inflation, climate crisis… so many factors that influence the purchasing behavior of the French. The YouGov data analysis institute sought to better u...

Wednesday, March 15, 2023

China: when foresight deconstructs "beauty" myths

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Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...

Wednesday, February 22, 2023

Trends: in 2023, we break the codes

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As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...

Thursday, February 16, 2023

Inclusivity, refill and Metaverse: the new cosmetic standards in 2023

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Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...

Wednesday, February 8, 2023

Psycare or the era of emotional beauty

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What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...

Wednesday, January 25, 2023

Consumers: the 10 profiles according to Euromonitor

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Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...