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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, May 24, 2023
The pragmatic consumption of Generation XSubscribers only
While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...
Wednesday, May 24, 2023
French women and sun protection: committed usersSubscribers only
Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...
Tuesday, May 23, 2023
Sustainable packaging: a strong consumer expectationSubscribers only
In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...
Tuesday, May 16, 2023
Cosmetics: products of public utilitySubscribers only
For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....
Wednesday, May 3, 2023
Meeting the consumer of 2025Subscribers only
When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...
Wednesday, May 3, 2023
The taboo of intimate painSubscribers only
Tight pants, sweating, sports… so many factors that can cause discomfort in the intimate area. And to lift the veil on these pains felt by a large par...
Wednesday, May 3, 2023
Between inflation and responsibility: how do the French consume?Subscribers only
Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubS...
Wednesday, April 26, 2023
Consumption: How to win French people's hearts?Subscribers only
The strategy firm EY Parthenon wondered how the current context influences the consumption of French people. To get a clearer picture, the firm has ca...
Wednesday, April 26, 2023
Ingredients: consumers and their thirst for knowledgeSubscribers only
Although INCI lists are difficult to understand, the general public is looking for a better understanding of the composition of the beauty products th...
Wednesday, April 26, 2023
TikTok : the beauty trends spotted by Nelly RodiSubscribers only
Despite its sulphurous character which divides public opinion, TikTok is full of beauty trends. Every month, the Nelly Rodi forecasting firm makes an ...
Wednesday, April 19, 2023
Cosmetics: a major spending area for young AmericansSubscribers only
The investment bank Piper Sandler conducted a study with a sample of several thousand American teenagers to better understand their shopping habits. T...
Wednesday, April 19, 2023
The most inclusive brands according to Gen ZSubscribers only
Respect for diversity is an important concept for young people aged 15 to 24. Y Pulse, an agency that specializes in understanding trends related to y...
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