Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, January 25, 2023

Rise of local brands and clean beauty: emerging trends in China

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On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...

Wednesday, January 18, 2023

Responsible consumption: where do the French stand?

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The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...

Friday, January 13, 2023

Daily Crazy : Gattefossé encourages disruptive and joyful cosmetics

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For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...

Wednesday, January 11, 2023

Tik Tok becomes Gen Z's favorite network

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Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...

Wednesday, January 4, 2023

The four types of consumers in 2023

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Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...

Wednesday, December 21, 2022

Towards the end of anti-aging?

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The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...

Wednesday, December 21, 2022

When "ageing well" takes over from anti-ageing

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Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...

Wednesday, December 14, 2022

The evolution of anti-aging claims over time

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Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...

Wednesday, December 14, 2022

E-commerce: the complaints of the French

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Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...

Wednesday, December 14, 2022

Inflation: which cosmetics would consumers give up?

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While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...

Wednesday, December 7, 2022

Trends: cosmetics must push its limits

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To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...

Wednesday, November 30, 2022

Trend: holistic cosmetics make their mark in the Asia-Pacific region

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Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...