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Special Edition by LUXE PACK - 2026!
Trends
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Ecoresponsibility
Market
Tech / Digital
Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, March 29, 2023
TikTok: the new cradle of beauty trends`Subscribers only
Social networks are no longer just platforms for interaction and sharing. They are real media on which Internet users go to know the latest fashion, l...
Wednesday, March 22, 2023
How do the French consume beauty?Subscribers only
Inflation, climate crisis… so many factors that influence the purchasing behavior of the French. The YouGov data analysis institute sought to better u...
Wednesday, March 15, 2023
China: when foresight deconstructs "beauty" mythsSubscribers only
Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...
Wednesday, February 22, 2023
Trends: in 2023, we break the codesSubscribers only
As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...
Thursday, February 16, 2023
Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only
Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...
Wednesday, February 8, 2023
Psycare or the era of emotional beautySubscribers only
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...
Wednesday, January 25, 2023
Consumers: the 10 profiles according to EuromonitorSubscribers only
Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...
Wednesday, January 25, 2023
Rise of local brands and clean beauty: emerging trends in ChinaSubscribers only
On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...
Wednesday, January 18, 2023
Responsible consumption: where do the French stand?Subscribers only
The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...
Friday, January 13, 2023
Daily Crazy : Gattefossé encourages disruptive and joyful cosmeticsSubscribers only
For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...
Wednesday, January 11, 2023
Tik Tok becomes Gen Z's favorite networkSubscribers only
Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...
Wednesday, January 4, 2023
The four types of consumers in 2023Subscribers only
Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...
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