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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, December 21, 2022
Towards the end of anti-aging?Subscribers only
The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...
Wednesday, December 21, 2022
When "ageing well" takes over from anti-ageingSubscribers only
Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...
Wednesday, December 14, 2022
The evolution of anti-aging claims over timeSubscribers only
Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...
Wednesday, December 14, 2022
E-commerce: the complaints of the FrenchSubscribers only
Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...
Wednesday, December 14, 2022
Inflation: which cosmetics would consumers give up?Subscribers only
While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...
Wednesday, December 7, 2022
Trends: cosmetics must push its limitsSubscribers only
To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...
Wednesday, November 30, 2022
Trend: holistic cosmetics make their mark in the Asia-Pacific regionSubscribers only
Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...
Wednesday, November 23, 2022
Distribution: it' s time for omnichannelitySubscribers only
E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...
Tuesday, November 22, 2022
Eco-actions are slowly becoming part of the French routineSubscribers only
In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...
Tuesday, November 22, 2022
Sustainability: from ambition to actionSubscribers only
More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...
Wednesday, November 16, 2022
Inclusivity, culture of the self... a glimpse of the 2024 beauty trendsSubscribers only
Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...
Wednesday, November 9, 2022
Trend 2023: me, myself, and I!Subscribers only
The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...
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