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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, April 12, 2023
An informed consumer is (definitely) worth two!Subscribers only
The time when the masses believed what cosmetic brands said was true is over. Today, the trend is towards scientific proof, popularization and transpa...
Wednesday, March 29, 2023
Hygienic precariousness: a silent evilSubscribers only
In 2023, nearly one French person in 10 will have to forego the purchase of basic hygiene products. In order to raise awareness of this little talked ...
Wednesday, March 29, 2023
Cosmetics and celebrities: a seductive combo for American womenSubscribers only
In recent years, more and more singers and actresses have started to create their own beauty brands. A trend that seems to please American women accor...
Wednesday, March 29, 2023
TikTok: the new cradle of beauty trends`Subscribers only
Social networks are no longer just platforms for interaction and sharing. They are real media on which Internet users go to know the latest fashion, l...
Wednesday, March 22, 2023
How do the French consume beauty?Subscribers only
Inflation, climate crisis… so many factors that influence the purchasing behavior of the French. The YouGov data analysis institute sought to better u...
Wednesday, March 15, 2023
China: when foresight deconstructs "beauty" mythsSubscribers only
Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...
Wednesday, February 22, 2023
Trends: in 2023, we break the codesSubscribers only
As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...
Thursday, February 16, 2023
Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only
Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...
Wednesday, February 8, 2023
Psycare or the era of emotional beautySubscribers only
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...
Wednesday, January 25, 2023
Consumers: the 10 profiles according to EuromonitorSubscribers only
Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...
Wednesday, January 25, 2023
Rise of local brands and clean beauty: emerging trends in ChinaSubscribers only
On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...
Wednesday, January 18, 2023
Responsible consumption: where do the French stand?Subscribers only
The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...
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