FR
EN
Confirm order
LOG IN
Forgot your password ?
Identification
You can also use the following identification providers
New user? Create an account
Demo
Subscribe
Briefs
News
All articles
Sector
3 questions to...
Authorities
Congresses
Jurisprudence
Publications
Agenda
Regulation
All articles
European Commission
SCCS
ECHA
France
IFRA
International
Focus
The checklists
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists
Ingredients
All articles
News
Ingredients search
Ingredients by categories
Products
All articles
Products news
Launches trends
Recalls of products
Pack
All articles
News
Ecoresponsability
Innovation
Basics
All articles
Dossiers
Advising consumers
The language of labels
Cosmetics glossary
E‑Library
Confirm order
Articles
…
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists
Trends
:
Consumers
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...
Wednesday, November 23, 2022
Distribution: it' s time for omnichannelity
E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...
Tuesday, November 22, 2022
Eco-actions are slowly becoming part of the French routine
In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...
Tuesday, November 22, 2022
Sustainability: from ambition to action
More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...
Wednesday, November 16, 2022
Inclusivity, culture of the self... a glimpse of the 2024 beauty trends
Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...
Wednesday, November 9, 2022
Trend 2023: me, myself, and I!
The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...
Wednesday, November 9, 2022
Transparency, social networks, tech... these trends impacting the cosmetics industry
The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...
Wednesday, November 9, 2022
The most inspiring cosmetic brands of 2022
The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...
Wednesday, November 9, 2022
How do American teenagers consume?
They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...
Thursday, November 3, 2022
Grooming evolution
Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...
Wednesday, November 2, 2022
Sustainability in cosmetics: consumers want more
The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...
Wednesday, October 26, 2022
What are the favorite brands of Z and Y?
It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...
Wednesday, October 26, 2022
Dove and the beauty canons: the fight continues
The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...
Previous page
Next page
Please enable JavaScript to continue using this application.
