Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, March 10, 2026

War in the Middle East: the impact on consumers

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How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...

Friday, March 6, 2026

The adoption of guided experiences for cosmetics purchases

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In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...

Thursday, February 26, 2026

Conquering Generation Alpha

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Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...

Monday, February 16, 2026

Gen Z and sustainability: a desire held back by the budget

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The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...

Thursday, February 12, 2026

What are Gen Z's beauty priorities?

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According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...

Tuesday, December 16, 2025

Cosmetics under the Christmas tree!

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Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...

Friday, December 5, 2025

US: the new face of prestige beauty

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Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...

Tuesday, December 2, 2025

Christmas 2025: more cautious and digitally oriented consumers

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According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...

Thursday, November 27, 2025

Skin and hair care: what Gen Z really wants

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Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...

Friday, November 21, 2025

Marketing trends to watch in 2026

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In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...

Friday, November 7, 2025

Holiday season: how are French people's finances looking?

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As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...

Thursday, November 6, 2025

The perfect gift? The one you give yourself!

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According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...