Trends:Consumers

Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in its latest study.

During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance Design at L’Oréal Group; Éric Briones, Strategic Planner and Managing Director of Le Journal du Luxe and Alicia Restino, Global Marketing Director at YSL Beauté Parfums. Together, they explored Gen Z’s relationship with perfume.