Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, October 1, 2025

Men's grooming: when women lead the shopping

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Veepee|ad, Veepee’s retail media agency, surveyed its Club members to understand purchasing behavior when it comes to men’s skincare and cosmetics. Th...

Tuesday, September 30, 2025

A portrait of Silver Beauty among women

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At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...

Friday, September 26, 2025

The priorities of Generation Z in Asia-Pacific

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By 2025, Generation Z will represent a quarter of the consumer base in Asia-Pacific (APAC), with rapidly growing disposable income. According to the f...

Wednesday, September 24, 2025

The new skincare habits of French people

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Planity, an online beauty appointment booking platform, provides a detailed overview of French people’s cosmetic practices in its 2025 barometer.

Tuesday, September 23, 2025

Cosmetics: who are the new consumers?

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Facial skincare is entering a new era. A study conducted by L.E.K. Consulting and Potloc (an online survey platform) among 3,500 consumers in France, ...

Friday, September 12, 2025

Nails: the routines and expectations of American consumers

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Based on a study conducted in May 2025 by The Benchmarking Company among more than 3,000 American consumers, nail care has become one of the most esta...

Monday, September 8, 2025

Beauty remains a key budget for the French

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According to a new study conducted by Criteo (a company specializing in advertising and data marketing), beauty remains a priority for French consumer...

Wednesday, August 27, 2025

The British and sun protection

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In the United Kingdom, sales of luxury sun care products reached a record high in 2024, according to data from market research firm Circana, despite f...

Tuesday, July 8, 2025

Gen Z consumption

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In a recent article, forward-looking agency Mintel drew a detailed portrait of Generation Z and its purchasing behaviors. The members of this cohort a...

Tuesday, June 24, 2025

How do the French consume?

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In a context where inflation continues to weigh on purchasing power, brands have to deal with consumers who are increasingly strategic, demanding and ...

Wednesday, June 18, 2025

Hair care: consumers' favourite products and brands in 2025

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The world of hair care is increasingly appealing to the general public. To get a clearer picture, the Idealo price comparison service has analyzed Int...

Wednesday, June 11, 2025

When trend gives way to emotion

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What if emotion became the best prism for understanding consumers? That’s the premise behind the latest report from WGSN, a market research firm. Acco...