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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Tuesday, December 16, 2025
Cosmetics under the Christmas tree!Subscribers only
Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...
Friday, December 5, 2025
US: the new face of prestige beautySubscribers only
Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...
Tuesday, December 2, 2025
Christmas 2025: more cautious and digitally oriented consumersSubscribers only
According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...
Thursday, November 27, 2025
Skin and hair care: what Gen Z really wantsSubscribers only
Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...
Friday, November 21, 2025
Marketing trends to watch in 2026Subscribers only
In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...
Friday, November 7, 2025
Holiday season: how are French people's finances looking?Subscribers only
As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...
Thursday, November 6, 2025
The perfect gift? The one you give yourself!Subscribers only
According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...
Thursday, November 6, 2025
New consumer behaviorsSubscribers only
The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...
Monday, November 3, 2025
How do young Americans take care of themselves?Subscribers only
Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...
Tuesday, October 28, 2025
TikTok: the latest beauty trends in FranceSubscribers only
Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...
Tuesday, October 28, 2025
I-Beauty: India, the new driving force behind global beautySubscribers only
Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...
Friday, October 17, 2025
Scalp health, the new consumer questSubscribers only
While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...
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