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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, December 14, 2022
The evolution of anti-aging claims over timeSubscribers only
Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...
Wednesday, December 14, 2022
E-commerce: the complaints of the FrenchSubscribers only
Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...
Wednesday, December 14, 2022
Inflation: which cosmetics would consumers give up?Subscribers only
While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...
Wednesday, December 7, 2022
Trends: cosmetics must push its limitsSubscribers only
To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...
Wednesday, November 30, 2022
Trend: holistic cosmetics make their mark in the Asia-Pacific regionSubscribers only
Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...
Wednesday, November 23, 2022
Distribution: it' s time for omnichannelitySubscribers only
E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...
Tuesday, November 22, 2022
Eco-actions are slowly becoming part of the French routineSubscribers only
In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...
Tuesday, November 22, 2022
Sustainability: from ambition to actionSubscribers only
More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...
Wednesday, November 16, 2022
Inclusivity, culture of the self... a glimpse of the 2024 beauty trendsSubscribers only
Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...
Wednesday, November 9, 2022
Trend 2023: me, myself, and I!Subscribers only
The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...
Wednesday, November 9, 2022
Transparency, social networks, tech... these trends impacting the cosmetics industrySubscribers only
The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...
Wednesday, November 9, 2022
The most inspiring cosmetic brands of 2022Subscribers only
The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...
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