FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Special Edition by LUXE PACK - 2026!
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, November 9, 2022
Transparency, social networks, tech... these trends impacting the cosmetics industrySubscribers only
The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...
Wednesday, November 9, 2022
The most inspiring cosmetic brands of 2022Subscribers only
The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...
Wednesday, November 9, 2022
How do American teenagers consume?Subscribers only
They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...
Thursday, November 3, 2022
Grooming evolutionSubscribers only
Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...
Wednesday, November 2, 2022
Sustainability in cosmetics: consumers want moreSubscribers only
The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...
Wednesday, October 26, 2022
What are the favorite brands of Z and Y?Subscribers only
It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...
Wednesday, October 26, 2022
Dove and the beauty canons: the fight continuesSubscribers only
The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...
Wednesday, October 19, 2022
How do the British consume beauty?Subscribers only
On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...
Wednesday, October 12, 2022
The truth about French hygieneSubscribers only
If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...
Tuesday, October 11, 2022
15th ADEME-Greenflex barometer: when responsible rhymes with desirableSubscribers only
This study conducted by ADEME and Greenflex provides information on the consumption habits of the French. In these troubled times, citizens are keen t...
Wednesday, October 5, 2022
Consuming in a time of inflationSubscribers only
In the consumer family, I ask for the “bargain hunter”. While the economic crisis is hitting hard, a part of the general public wants to preserve its ...
Wednesday, October 5, 2022
Beauty: what are Gen Z's priorities?Subscribers only
Unavoidable, the Zs are the new darling of cosmetic brands. More demanding than their elders, they have strong and assertive expectations in terms of ...
Previous page
Next page