Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Friday, January 13, 2023

Daily Crazy : Gattefossé encourages disruptive and joyful cosmetics

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For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...

Wednesday, January 11, 2023

Tik Tok becomes Gen Z's favorite network

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Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...

Wednesday, January 4, 2023

The four types of consumers in 2023

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Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...

Wednesday, December 21, 2022

Towards the end of anti-aging?

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The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...

Wednesday, December 21, 2022

When "ageing well" takes over from anti-ageing

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Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...

Wednesday, December 14, 2022

The evolution of anti-aging claims over time

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Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...

Wednesday, December 14, 2022

E-commerce: the complaints of the French

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Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...

Wednesday, December 14, 2022

Inflation: which cosmetics would consumers give up?

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While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...

Wednesday, December 7, 2022

Trends: cosmetics must push its limits

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To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...

Wednesday, November 30, 2022

Trend: holistic cosmetics make their mark in the Asia-Pacific region

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Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...

Wednesday, November 23, 2022

Distribution: it' s time for omnichannelity

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E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...

Tuesday, November 22, 2022

Eco-actions are slowly becoming part of the French routine

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In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...