Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, June 28, 2022

Make-up: pre-Covid routines return

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According to The NPD Group, women in the U.S. are back to their former make-up habits — or even kicking them up a notch — now that most mask requireme...

Monday, April 11, 2022

Beauty trends 2022 as seen by Mintel for in-cosmetics Global

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The global Covid-19 pandemic has left a lasting impression on consumers around the world, creating dynamic shifts in lifestyles and beauty priorities,...

Wednesday, December 15, 2021

Bulk: consumer typology

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Driven by the awareness of climate issues (and regulations), bulk sales (or refills) are gaining more and more ground. The research institute Yougov h...

Tuesday, December 7, 2021

Trends 2022: consumer expectations and needs

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The American forecasting agency GWI has just published its report on the trends that are likely to be confirmed for next year. These data are all the ...

Monday, November 29, 2021

14th barometer of responsible consumption: a plea for sobriety

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The “consume less and better” approach has been gaining ground over the past few years and the French tend to apply this principle to every item of da...

Wednesday, October 20, 2021

Trends 2021: what's new in makeup?

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After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help indust...

Tuesday, August 24, 2021

The e-consumer of tomorrow

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The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and co...

Tuesday, July 20, 2021

Organic and natural cosmetics: what do consumers think today?

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A green wave is now sweeping through the beauty sector. But what is the general public’s perception of organic brands and labels? To better understand...

Tuesday, July 20, 2021

The effects of the pandemic on skin cleansing

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Since March 2020, the Covid-19 crisis has disrupted the habits of millions of people around the world. CeraVe looked at how the health situation has a...

Tuesday, July 6, 2021

The new chinese consumers

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In the space of one year, the Chinese cosmetics market has changed a lot. The pandemic has favored the emergence of new consumer typologies. Chemlinke...

Tuesday, July 6, 2021

1, 2, 3 love me!

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“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company spec...

Tuesday, June 29, 2021

Organic cosmetics: consumer expectations and perceptions

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The consumption of organic products has become a way of life for many people. But how is organic really perceived? Does it still have good press and w...