Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, November 22, 2022

Sustainability: from ambition to action

Subscribers only

More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...

Wednesday, November 16, 2022

Inclusivity, culture of the self... a glimpse of the 2024 beauty trends

Subscribers only

Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...

Wednesday, November 9, 2022

Trend 2023: me, myself, and I!

Subscribers only

The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...

Wednesday, November 9, 2022

Transparency, social networks, tech... these trends impacting the cosmetics industry

Subscribers only

The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...

Wednesday, November 9, 2022

The most inspiring cosmetic brands of 2022

Subscribers only

The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...

Wednesday, November 9, 2022

How do American teenagers consume?

Subscribers only

They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...

Thursday, November 3, 2022

Grooming evolution

Subscribers only

Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...

Wednesday, November 2, 2022

Sustainability in cosmetics: consumers want more

Subscribers only

The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...

Wednesday, October 26, 2022

What are the favorite brands of Z and Y?

Subscribers only

It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...

Wednesday, October 26, 2022

Dove and the beauty canons: the fight continues

Subscribers only

The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...

Wednesday, October 19, 2022

How do the British consume beauty?

Subscribers only

On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...

Wednesday, October 12, 2022

The truth about French hygiene

Subscribers only

If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...