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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, November 9, 2022
How do American teenagers consume?Subscribers only
They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...
Thursday, November 3, 2022
Grooming evolutionSubscribers only
Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...
Wednesday, November 2, 2022
Sustainability in cosmetics: consumers want moreSubscribers only
The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...
Wednesday, October 26, 2022
What are the favorite brands of Z and Y?Subscribers only
It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...
Wednesday, October 26, 2022
Dove and the beauty canons: the fight continuesSubscribers only
The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...
Wednesday, October 19, 2022
How do the British consume beauty?Subscribers only
On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...
Wednesday, October 12, 2022
The truth about French hygieneSubscribers only
If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...
Tuesday, October 11, 2022
15th ADEME-Greenflex barometer: when responsible rhymes with desirableSubscribers only
This study conducted by ADEME and Greenflex provides information on the consumption habits of the French. In these troubled times, citizens are keen t...
Wednesday, October 5, 2022
Consuming in a time of inflationSubscribers only
In the consumer family, I ask for the “bargain hunter”. While the economic crisis is hitting hard, a part of the general public wants to preserve its ...
Wednesday, October 5, 2022
Beauty: what are Gen Z's priorities?Subscribers only
Unavoidable, the Zs are the new darling of cosmetic brands. More demanding than their elders, they have strong and assertive expectations in terms of ...
Tuesday, October 4, 2022
French organic cosmetics market: good resistance and promising prospectsSubscribers only
On the occasion of its 20th anniversary, the Cosmébio association commissioned IFOP to conduct a study on the organic cosmetics market and its consume...
Friday, September 30, 2022
French people and physical distributionSubscribers only
E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...
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