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Consumers
Meet the Restorers
WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.
Use of sunscreen: the battle is not (yet) won
The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!
Hands: the first outward sign of care
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.
Beauty and budget: American women draw the line
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.
Cosmetics: what American women really buy
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, October 4, 2022
French organic cosmetics market: good resistance and promising prospects
On the occasion of its 20th anniversary, the Cosmébio association commissioned IFOP to conduct a study on the organic cosmetics market and its consume...
Friday, September 30, 2022
French people and physical distribution
E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...
Tuesday, September 27, 2022
Eco-consumer, who are you?
For the past four years, the Kantar WorldPanel agency has been monitoring a group of citizens classified as Eco-Active. They are sensitive to environm...
Tuesday, September 27, 2022
Overview of the bulk market in Europe
Bulk distribution is becoming more and more democratic. The polling institute YouGov has tried to know in which European countries this system is the ...
Tuesday, September 13, 2022
1.3% annual growth for French packaging by 2026
According to GlobalData, a company specialising in market data and analysis, the French packaging market is expected to grow at a compound annual grow...
Wednesday, September 7, 2022
Recyclability of packaging: the number one environmental criteria for consumers
As consumers become increasingly demanding with regard to the environmental impact of the products they buy, Citeo has teamed up with Action Plus, a c...
Wednesday, August 31, 2022
The buyer of tomorrow and its 1001 versions
There is no single type of consumer. On the contrary, there are different profiles that will not be sensitive to the same offers, experiences or value...
Tuesday, June 28, 2022
Make-up: pre-Covid routines return
According to The NPD Group, women in the U.S. are back to their former make-up habits — or even kicking them up a notch — now that most mask requireme...
Monday, April 11, 2022
Beauty trends 2022 as seen by Mintel for in-cosmetics Global
The global Covid-19 pandemic has left a lasting impression on consumers around the world, creating dynamic shifts in lifestyles and beauty priorities,...
Wednesday, December 15, 2021
Bulk: consumer typology
Driven by the awareness of climate issues (and regulations), bulk sales (or refills) are gaining more and more ground. The research institute Yougov h...
Tuesday, December 7, 2021
Trends 2022: consumer expectations and needs
The American forecasting agency GWI has just published its report on the trends that are likely to be confirmed for next year. These data are all the ...
Monday, November 29, 2021
14th barometer of responsible consumption: a plea for sobriety
The “consume less and better” approach has been gaining ground over the past few years and the French tend to apply this principle to every item of da...
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