Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, June 15, 2021

Inclusive beauty: trends for 2024

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Diversity is an emerging theme, which is about to become a must for cosmetic brands. In a webinar aired on June 3, the foresight agency BeautyStreams ...

Tuesday, June 8, 2021

French people and sun protection

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Like every year, as the summer season approaches, temperatures rise, arms become bare and consumers bask in the sun. An act not so harmless if we do n...

Wednesday, May 26, 2021

Local or worldwide cosmetics: what do the Chinese prefer?

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For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving th...

Wednesday, May 26, 2021

Americans say yes to inclusiveness

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The beauty sector has long made people dream with muses with perfect physiques, often far from reality. This way of communicating is now outdated. Now...

Tuesday, May 18, 2021

When cosmetic rhymes with therapeutic

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The health crisis has not only turned social and economic life upside down, it has also had a heavy impact on the well-being of a large majority of pe...

Tuesday, May 11, 2021

Hygienic precariousness: Dons Solidaires rings the alarm

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For the second consecutive year, the association Dons Solidaires has commissioned IFOP to conduct a study on the precariousness of hygiene felt by the...

Tuesday, May 4, 2021

Hygiene and confinement, what a shame!

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“French are dirty”, here is a popular belief that has a reputation among our neighbors across the Atlantic. But is this reputation really deserved? Th...

Tuesday, May 4, 2021

The 10 most purchased products by the British in 2020

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The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...

Tuesday, April 6, 2021

How to analyze the consumer of 2021?

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Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...

Wednesday, March 17, 2021

Packaging: the new expectations of consumers

In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...

Wednesday, February 17, 2021

Welcome to the hygienic era

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The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...

Tuesday, February 2, 2021

The "maskne" phenomenon in South Korea

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Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...