Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, December 15, 2021

Bulk: consumer typology

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Driven by the awareness of climate issues (and regulations), bulk sales (or refills) are gaining more and more ground. The research institute Yougov h...

Tuesday, December 7, 2021

Trends 2022: consumer expectations and needs

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The American forecasting agency GWI has just published its report on the trends that are likely to be confirmed for next year. These data are all the ...

Monday, November 29, 2021

14th barometer of responsible consumption: a plea for sobriety

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The “consume less and better” approach has been gaining ground over the past few years and the French tend to apply this principle to every item of da...

Wednesday, October 20, 2021

Trends 2021: what's new in makeup?

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After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help indust...

Tuesday, August 24, 2021

The e-consumer of tomorrow

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The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and co...

Tuesday, July 20, 2021

Organic and natural cosmetics: what do consumers think today?

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A green wave is now sweeping through the beauty sector. But what is the general public’s perception of organic brands and labels? To better understand...

Tuesday, July 20, 2021

The effects of the pandemic on skin cleansing

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Since March 2020, the Covid-19 crisis has disrupted the habits of millions of people around the world. CeraVe looked at how the health situation has a...

Tuesday, July 6, 2021

The new chinese consumers

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In the space of one year, the Chinese cosmetics market has changed a lot. The pandemic has favored the emergence of new consumer typologies. Chemlinke...

Tuesday, July 6, 2021

1, 2, 3 love me!

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“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company spec...

Tuesday, June 29, 2021

Organic cosmetics: consumer expectations and perceptions

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The consumption of organic products has become a way of life for many people. But how is organic really perceived? Does it still have good press and w...

Tuesday, June 15, 2021

Inclusive beauty: trends for 2024

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Diversity is an emerging theme, which is about to become a must for cosmetic brands. In a webinar aired on June 3, the foresight agency BeautyStreams ...

Tuesday, June 8, 2021

French people and sun protection

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Like every year, as the summer season approaches, temperatures rise, arms become bare and consumers bask in the sun. An act not so harmless if we do n...