FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Special Edition by LUXE PACK - 2026!
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, May 11, 2021
Hygienic precariousness: Dons Solidaires rings the alarmSubscribers only
For the second consecutive year, the association Dons Solidaires has commissioned IFOP to conduct a study on the precariousness of hygiene felt by the...
Tuesday, May 4, 2021
Hygiene and confinement, what a shame!Subscribers only
“French are dirty”, here is a popular belief that has a reputation among our neighbors across the Atlantic. But is this reputation really deserved? Th...
Tuesday, May 4, 2021
The 10 most purchased products by the British in 2020Subscribers only
The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...
Tuesday, April 6, 2021
How to analyze the consumer of 2021?Subscribers only
Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...
Wednesday, March 17, 2021
Packaging: the new expectations of consumers
In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...
Wednesday, February 17, 2021
Welcome to the hygienic eraSubscribers only
The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...
Tuesday, February 2, 2021
The "maskne" phenomenon in South KoreaSubscribers only
Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...
Tuesday, January 26, 2021
Euromonitor forecasts for 2021Subscribers only
Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...
Tuesday, January 19, 2021
The major trends 2021 according to MintelSubscribers only
We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...
Tuesday, January 19, 2021
The two facets of responsible cosmeticsSubscribers only
The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...
Tuesday, January 12, 2021
Mirror, mirror on the wall, who’s the fairest of them all?Subscribers only
Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...
Tuesday, December 22, 2020
Conquering Generation ZSubscribers only
Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...
Previous page
Next page