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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Wednesday, May 26, 2021
Local or worldwide cosmetics: what do the Chinese prefer?Subscribers only
For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving th...
Wednesday, May 26, 2021
Americans say yes to inclusivenessSubscribers only
The beauty sector has long made people dream with muses with perfect physiques, often far from reality. This way of communicating is now outdated. Now...
Tuesday, May 18, 2021
When cosmetic rhymes with therapeuticSubscribers only
The health crisis has not only turned social and economic life upside down, it has also had a heavy impact on the well-being of a large majority of pe...
Tuesday, May 11, 2021
Hygienic precariousness: Dons Solidaires rings the alarmSubscribers only
For the second consecutive year, the association Dons Solidaires has commissioned IFOP to conduct a study on the precariousness of hygiene felt by the...
Tuesday, May 4, 2021
Hygiene and confinement, what a shame!Subscribers only
“French are dirty”, here is a popular belief that has a reputation among our neighbors across the Atlantic. But is this reputation really deserved? Th...
Tuesday, May 4, 2021
The 10 most purchased products by the British in 2020Subscribers only
The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...
Tuesday, April 6, 2021
How to analyze the consumer of 2021?Subscribers only
Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...
Wednesday, March 17, 2021
Packaging: the new expectations of consumers
In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...
Wednesday, February 17, 2021
Welcome to the hygienic eraSubscribers only
The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...
Tuesday, February 2, 2021
The "maskne" phenomenon in South KoreaSubscribers only
Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...
Tuesday, January 26, 2021
Euromonitor forecasts for 2021Subscribers only
Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...
Tuesday, January 19, 2021
The major trends 2021 according to MintelSubscribers only
We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...
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