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Special Edition by LUXE PACK - 2026!
Trends
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Ecoresponsibility
Market
Tech / Digital
Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, December 15, 2020
How is luxury sector perceived by the French?Subscribers only
In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...
Wednesday, May 6, 2020
Who will be the consumer of 2030?Subscribers only
In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...
Wednesday, April 29, 2020
Who are the new cosmetics consumers?Subscribers only
As society changes, consumer habits change as well. And the cosmetics industry is no exception, it’s all about fashion and trends. In order to best me...
Tuesday, January 28, 2020
Millenials, an endless source of cosmetic inspirationSubscribers only
The Millenials (or Generation Y) have fascinated the beauty industry for several years now. Born between 1980 and the year 2000, they have their own w...
Wednesday, December 4, 2019
How do European women buy their cosmetics online?Subscribers only
E-commerce is fine, but competition is tough. The major challenge is the capacity of brands to build customer loyalty while the virtual offer is overw...
Wednesday, October 9, 2019
Green and clean: what do consumers want?
Today, the one who makes the rules is the one who pays. Increasingly suspicious of industrialists and committed to the planet, he is uncompromising ab...
Monday, June 17, 2019
Portrait of the new cosmetic consumerSubscribers only
Seducing the consumer? This is the question to which all brands would like to have the answer. Consumers are becoming increasingly difficult to attrac...
Tuesday, March 19, 2019
The French and their (poor) oral hygiene
On the occasion of World Oral Health Day on 20 March, Pierre Fabre Oral Care, a leading pharmaceutical company in the oral hygiene segment, and the Fr...
Friday, September 7, 2018
Generation Y is dead. Long live to generation Z!Subscribers only
While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which re...
Wednesday, July 18, 2018
New levers of influence for consumers
The digital revolution has been on a roll for a while, and information channels have changed. Everything can now be done in one click, and the cosmeti...
Monday, June 18, 2018
Do you speak hairy?
Anyone will have noticed that men increasingly sport their hairs on their faces (facial hair is still not on a roll among women…). More than a fashion...
Wednesday, April 18, 2018
Cosmetics are also about men
Men’s products are nothing new, but their perception by consumers long remained obscure. Today, gentlemen give more importance to their own image and ...
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