Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, March 19, 2019

The French and their (poor) oral hygiene

On the occasion of World Oral Health Day on 20 March, Pierre Fabre Oral Care, a leading pharmaceutical company in the oral hygiene segment, and the Fr...

Friday, September 7, 2018

Generation Y is dead. Long live to generation Z!

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While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which re...

Wednesday, July 18, 2018

New levers of influence for consumers

The digital revolution has been on a roll for a while, and information channels have changed. Everything can now be done in one click, and the cosmeti...

Monday, June 18, 2018

Do you speak hairy?

Anyone will have noticed that men increasingly sport their hairs on their faces (facial hair is still not on a roll among women…). More than a fashion...

Wednesday, April 18, 2018

Cosmetics are also about men

Men’s products are nothing new, but their perception by consumers long remained obscure. Today, gentlemen give more importance to their own image and ...

Monday, April 9, 2018

Two-thirds of urban chinese consumers say lifestyle factors cause their facial skin conditions

A Mintel study shows that two-thirds (66%) of urban Chinese consumers aged 20-49 with skin conditions say lifestyle is a major factor in these illness...

Tuesday, February 20, 2018

Natural and organic cosmetics: consumer perceptions and expectations

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On February 13, market research agency Harris Interactive presented the results of a survey conducted in collaboration with CosmeticOBS on cosmetics n...

Monday, November 27, 2017

The importance of having beautiful hair for men

In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...

Monday, November 13, 2017

How Millennials take good care of their hair

What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...

Monday, October 30, 2017

Beauty increasingly linked to health

“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...

Tuesday, September 26, 2017

Why French women are getting more and more interested in organic cosmetics

French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appoint...

Monday, September 4, 2017

Tell me how you put on perfume, I will tell you who you are

Putting on perfume is a daily, even routine gesture, but it reveals so much of our personality. At least that is what Aptar, world leader in distribut...