Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Tuesday, May 4, 2021

The 10 most purchased products by the British in 2020

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The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...

Tuesday, April 6, 2021

How to analyze the consumer of 2021?

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Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...

Wednesday, March 17, 2021

Packaging: the new expectations of consumers

In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...

Wednesday, February 17, 2021

Welcome to the hygienic era

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The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...

Tuesday, February 2, 2021

The "maskne" phenomenon in South Korea

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Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...

Tuesday, January 26, 2021

Euromonitor forecasts for 2021

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Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...

Tuesday, January 19, 2021

The major trends 2021 according to Mintel

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We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...

Tuesday, January 19, 2021

The two facets of responsible cosmetics

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The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...

Tuesday, January 12, 2021

Mirror, mirror on the wall, who’s the fairest of them all?

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Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...

Tuesday, December 22, 2020

Conquering Generation Z

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Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...

Tuesday, December 15, 2020

How is luxury sector perceived by the French?

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In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...

Wednesday, May 6, 2020

Who will be the consumer of 2030?

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In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...