Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, January 19, 2021

The two facets of responsible cosmetics

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The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...

Tuesday, January 12, 2021

Mirror, mirror on the wall, who’s the fairest of them all?

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Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...

Tuesday, December 22, 2020

Conquering Generation Z

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Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...

Tuesday, December 15, 2020

How is luxury sector perceived by the French?

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In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...

Wednesday, May 6, 2020

Who will be the consumer of 2030?

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In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...

Wednesday, April 29, 2020

Who are the new cosmetics consumers?

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As society changes, consumer habits change as well. And the cosmetics industry is no exception, it’s all about fashion and trends. In order to best me...

Tuesday, January 28, 2020

Millenials, an endless source of cosmetic inspiration

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The Millenials (or Generation Y) have fascinated the beauty industry for several years now. Born between 1980 and the year 2000, they have their own w...

Wednesday, December 4, 2019

How do European women buy their cosmetics online?

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E-commerce is fine, but competition is tough. The major challenge is the capacity of brands to build customer loyalty while the virtual offer is overw...

Wednesday, October 9, 2019

Green and clean: what do consumers want?

Today, the one who makes the rules is the one who pays. Increasingly suspicious of industrialists and committed to the planet, he is uncompromising ab...

Monday, June 17, 2019

Portrait of the new cosmetic consumer

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Seducing the consumer? This is the question to which all brands would like to have the answer. Consumers are becoming increasingly difficult to attrac...

Tuesday, March 19, 2019

The French and their (poor) oral hygiene

On the occasion of World Oral Health Day on 20 March, Pierre Fabre Oral Care, a leading pharmaceutical company in the oral hygiene segment, and the Fr...

Friday, September 7, 2018

Generation Y is dead. Long live to generation Z!

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While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which re...