Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, July 11, 2017

Cosmetics: what consumers really think about them

Subscribers only

When NGOs, consumer associations, or the general press talk about cosmetics, it is often to denounce the hazards associated with the use of certain in...

Monday, June 26, 2017

Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on...

Monday, May 29, 2017

Sun exposure: too many misconceptions, not enough caution!

Subscribers only

How are the French doing with their perceptions and knowledge of the hazards related to sun exposure? Do they know everything they need to? Have recei...

Monday, November 7, 2016

French people and marketing emails

Subscribers only

There are 49.5 million Internet users in France this year, up 1.6% over 2016. According to a June 2016 survey, Internet users in France open marketing...

Monday, October 10, 2016

Beauty consultants essential for customers

Subscribers only

Whether 100% sure about their purchase or completely undecided, perfume shop customers want contact with a beauty consultant! Product recommended, pur...

Wednesday, September 21, 2016

Eco-worriers and their market impact

Subscribers only

Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a...

Monday, July 18, 2016

74% of women want to look good... primarily for themselves

Subscribers only

A recent survey indicates that women across the world are embracing a new age of beauty confidence – an age where they want to look good for themselve...

Friday, July 8, 2016

Personalisation and Social media drive sales of beauty brands

Subscribers only

The beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. According to research firm Kline...

Wednesday, July 6, 2016

How cosmetics are purchased on the Internet

How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...

Wednesday, June 22, 2016

Beard hampers men’s facial skincare

Subscribers only

With the fashion for facial hair still going strong, new research from Mintel reveals that the love of the beard is hampering sales of men’s facial sk...

Wednesday, April 20, 2016

How young people gain in self-esteem… thanks to cosmetics

Subscribers only

A German study has examined on behalf of the German Cosmetic, Toiletry, Perfumery and Detergent Association the development of self-esteem in adolesce...

Thursday, March 17, 2016

The French woman and her online pharmacy: A European not like the others

Subscribers only

Newpharma, an online pharmacy of European dimension, launched a survey, in which nearly 6.000 female e-shoppers took part, to provide a better insight...