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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Monday, April 9, 2018
Two-thirds of urban chinese consumers say lifestyle factors cause their facial skin conditions
A Mintel study shows that two-thirds (66%) of urban Chinese consumers aged 20-49 with skin conditions say lifestyle is a major factor in these illness...
Tuesday, February 20, 2018
Natural and organic cosmetics: consumer perceptions and expectationsSubscribers only
On February 13, market research agency Harris Interactive presented the results of a survey conducted in collaboration with CosmeticOBS on cosmetics n...
Monday, November 27, 2017
The importance of having beautiful hair for men
In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...
Monday, November 13, 2017
How Millennials take good care of their hair
What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...
Monday, October 30, 2017
Beauty increasingly linked to health
“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...
Tuesday, September 26, 2017
Why French women are getting more and more interested in organic cosmetics
French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appoint...
Monday, September 4, 2017
Tell me how you put on perfume, I will tell you who you are
Putting on perfume is a daily, even routine gesture, but it reveals so much of our personality. At least that is what Aptar, world leader in distribut...
Tuesday, July 11, 2017
Cosmetics: what consumers really think about themSubscribers only
When NGOs, consumer associations, or the general press talk about cosmetics, it is often to denounce the hazards associated with the use of certain in...
Monday, June 26, 2017
Seduction: when it all hangs by a hair
What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on...
Monday, May 29, 2017
Sun exposure: too many misconceptions, not enough caution!Subscribers only
How are the French doing with their perceptions and knowledge of the hazards related to sun exposure? Do they know everything they need to? Have recei...
Monday, November 7, 2016
French people and marketing emailsSubscribers only
There are 49.5 million Internet users in France this year, up 1.6% over 2016. According to a June 2016 survey, Internet users in France open marketing...
Monday, October 10, 2016
Beauty consultants essential for customersSubscribers only
Whether 100% sure about their purchase or completely undecided, perfume shop customers want contact with a beauty consultant! Product recommended, pur...
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