Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, July 18, 2018

New levers of influence for consumers

The digital revolution has been on a roll for a while, and information channels have changed. Everything can now be done in one click, and the cosmeti...

Monday, June 18, 2018

Do you speak hairy?

Anyone will have noticed that men increasingly sport their hairs on their faces (facial hair is still not on a roll among women…). More than a fashion...

Wednesday, April 18, 2018

Cosmetics are also about men

Men’s products are nothing new, but their perception by consumers long remained obscure. Today, gentlemen give more importance to their own image and ...

Monday, April 9, 2018

Two-thirds of urban chinese consumers say lifestyle factors cause their facial skin conditions

A Mintel study shows that two-thirds (66%) of urban Chinese consumers aged 20-49 with skin conditions say lifestyle is a major factor in these illness...

Tuesday, February 20, 2018

Natural and organic cosmetics: consumer perceptions and expectations

Subscribers only

On February 13, market research agency Harris Interactive presented the results of a survey conducted in collaboration with CosmeticOBS on cosmetics n...

Monday, November 27, 2017

The importance of having beautiful hair for men

In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...

Monday, November 13, 2017

How Millennials take good care of their hair

What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...

Monday, October 30, 2017

Beauty increasingly linked to health

“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...

Tuesday, September 26, 2017

Why French women are getting more and more interested in organic cosmetics

French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appoint...

Monday, September 4, 2017

Tell me how you put on perfume, I will tell you who you are

Putting on perfume is a daily, even routine gesture, but it reveals so much of our personality. At least that is what Aptar, world leader in distribut...

Tuesday, July 11, 2017

Cosmetics: what consumers really think about them

Subscribers only

When NGOs, consumer associations, or the general press talk about cosmetics, it is often to denounce the hazards associated with the use of certain in...

Monday, June 26, 2017

Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on...