Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, December 29, 2015

The French: shoppers like no other!

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The 2016 edition of Connected Life, a TNS Group study, reveals that with a connected and increasingly informed consumer, the shopper journey is no lon...

Tuesday, December 1, 2015

Baby boomers: yes to innovation… under certain conditions

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The baby boom generation will reach 16 million by 2015. Raised in the cult of consumerism and marketing, how do they approach innovation today, what d...

Wednesday, November 18, 2015

Selfie generation: radiant lips and a flawless complexion

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The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the...

Wednesday, September 2, 2015

Controversial cosmetic ingredients: what consumers think

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In June 2015, CosmeticOBS-L'Observatoire des Cosmétiques conducted a survey of its web users on controversial cosmetic ingredients*. Which ones are be...

Wednesday, July 8, 2015

Distribution of new products: for which consumer and where?

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While social networks are becoming increasingly important in product discovery, they are used much more in Africa, the Middle East and Latin America t...

Wednesday, May 27, 2015

The French sun protection factor (UV) is 33.3

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With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...

Monday, May 18, 2015

The French and personal hygiene products

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Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...

Monday, April 20, 2015

Organic cosmetics: how the consumer understands it

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What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...

Tuesday, March 10, 2015

Organic labels: consumer perceptions and expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...

Monday, February 16, 2015

Organic cosmetics: consumers’ expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...

Monday, December 15, 2014

Consumers still not ready for male make-up

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According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...

Tuesday, December 9, 2014

Christmas gifts: women want beauty products!

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Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...