Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, November 19, 2014

Natural and organic cosmetics: what about the consumers' expectations?

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Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...

Monday, November 17, 2014

Aesthetic interventions: the favourite anti-aging gestures of French women

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Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...

Thursday, October 23, 2014

Beauty: new purchasing paths

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Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...

Tuesday, October 21, 2014

Consumption by use: a new weapon to retain consumers

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Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...

Wednesday, October 1, 2014

Online shopping behaviour of the French

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The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...

Friday, September 26, 2014

The French and their loyalty to brands

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In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...

Monday, July 28, 2014

Beauty and well-being care: the annual calendar for French women

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Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...

Thursday, June 26, 2014

How do consumers view cosmetic advertising?

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CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...

Tuesday, May 27, 2014

The online customer experience of beauty brands

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Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...

Wednesday, November 13, 2013

DIY cosmetics: is that a good idea?

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It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...

Monday, July 15, 2013

Women change their relationship with brands

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Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...

Friday, June 21, 2013

Women and their perfumes: a survey

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Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...