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Consumers
Meet the Restorers
WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.
Use of sunscreen: the battle is not (yet) won
The sunny days are back… and with them come the results of the annual survey conducted by the OpinionWay polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!
Hands: the first outward sign of care
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.
Beauty and budget: American women draw the line
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.
Cosmetics: what American women really buy
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, May 27, 2015
The French sun protection factor (UV) is 33.3
With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...
Monday, May 18, 2015
The French and personal hygiene products
Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...
Monday, April 20, 2015
Organic cosmetics: how the consumer understands it
What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...
Tuesday, March 10, 2015
Organic labels: consumer perceptions and expectations
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...
Monday, February 16, 2015
Organic cosmetics: consumers’ expectations
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...
Monday, December 15, 2014
Consumers still not ready for male make-up
According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...
Tuesday, December 9, 2014
Christmas gifts: women want beauty products!
Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...
Wednesday, November 19, 2014
Natural and organic cosmetics: what about the consumers' expectations?
Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...
Monday, November 17, 2014
Aesthetic interventions: the favourite anti-aging gestures of French women
Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...
Thursday, October 23, 2014
Beauty: new purchasing paths
Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...
Tuesday, October 21, 2014
Consumption by use: a new weapon to retain consumers
Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...
Wednesday, October 1, 2014
Online shopping behaviour of the French
The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...
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