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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Friday, July 8, 2016
Personalisation and Social media drive sales of beauty brandsSubscribers only
The beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. According to research firm Kline...
Wednesday, July 6, 2016
How cosmetics are purchased on the Internet
How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...
Wednesday, June 22, 2016
Beard hampers men’s facial skincareSubscribers only
With the fashion for facial hair still going strong, new research from Mintel reveals that the love of the beard is hampering sales of men’s facial sk...
Wednesday, April 20, 2016
How young people gain in self-esteem… thanks to cosmeticsSubscribers only
A German study has examined on behalf of the German Cosmetic, Toiletry, Perfumery and Detergent Association the development of self-esteem in adolesce...
Thursday, March 17, 2016
The French woman and her online pharmacy: A European not like the others Subscribers only
Newpharma, an online pharmacy of European dimension, launched a survey, in which nearly 6.000 female e-shoppers took part, to provide a better insight...
Tuesday, December 29, 2015
The French: shoppers like no other!Subscribers only
The 2016 edition of Connected Life, a TNS Group study, reveals that with a connected and increasingly informed consumer, the shopper journey is no lon...
Tuesday, December 1, 2015
Baby boomers: yes to innovation… under certain conditionsSubscribers only
The baby boom generation will reach 16 million by 2015. Raised in the cult of consumerism and marketing, how do they approach innovation today, what d...
Wednesday, November 18, 2015
Selfie generation: radiant lips and a flawless complexionSubscribers only
The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the...
Wednesday, September 2, 2015
Controversial cosmetic ingredients: what consumers thinkSubscribers only
In June 2015, CosmeticOBS-L'Observatoire des Cosmétiques conducted a survey of its web users on controversial cosmetic ingredients*. Which ones are be...
Wednesday, July 8, 2015
Distribution of new products: for which consumer and where?Subscribers only
While social networks are becoming increasingly important in product discovery, they are used much more in Africa, the Middle East and Latin America t...
Wednesday, May 27, 2015
The French sun protection factor (UV) is 33.3Subscribers only
With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...
Monday, May 18, 2015
The French and personal hygiene productsSubscribers only
Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...
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