Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Monday, May 29, 2017

Sun exposure: too many misconceptions, not enough caution!

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How are the French doing with their perceptions and knowledge of the hazards related to sun exposure? Do they know everything they need to? Have recei...

Monday, November 7, 2016

French people and marketing emails

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There are 49.5 million Internet users in France this year, up 1.6% over 2016. According to a June 2016 survey, Internet users in France open marketing...

Monday, October 10, 2016

Beauty consultants essential for customers

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Whether 100% sure about their purchase or completely undecided, perfume shop customers want contact with a beauty consultant! Product recommended, pur...

Wednesday, September 21, 2016

Eco-worriers and their market impact

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Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a...

Monday, July 18, 2016

74% of women want to look good... primarily for themselves

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A recent survey indicates that women across the world are embracing a new age of beauty confidence – an age where they want to look good for themselve...

Friday, July 8, 2016

Personalisation and Social media drive sales of beauty brands

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The beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. According to research firm Kline...

Wednesday, July 6, 2016

How cosmetics are purchased on the Internet

How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...

Wednesday, June 22, 2016

Beard hampers men’s facial skincare

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With the fashion for facial hair still going strong, new research from Mintel reveals that the love of the beard is hampering sales of men’s facial sk...

Wednesday, April 20, 2016

How young people gain in self-esteem… thanks to cosmetics

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A German study has examined on behalf of the German Cosmetic, Toiletry, Perfumery and Detergent Association the development of self-esteem in adolesce...

Thursday, March 17, 2016

The French woman and her online pharmacy: A European not like the others

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Newpharma, an online pharmacy of European dimension, launched a survey, in which nearly 6.000 female e-shoppers took part, to provide a better insight...

Tuesday, December 29, 2015

The French: shoppers like no other!

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The 2016 edition of Connected Life, a TNS Group study, reveals that with a connected and increasingly informed consumer, the shopper journey is no lon...

Tuesday, December 1, 2015

Baby boomers: yes to innovation… under certain conditions

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The baby boom generation will reach 16 million by 2015. Raised in the cult of consumerism and marketing, how do they approach innovation today, what d...