Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, June 3, 2025

The 2026 beauty consumer

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What will the general public expect from beauty products in the coming months? The trends consultancy WGSN has identified several major consumer profi...

Tuesday, May 27, 2025

Good night, beauty addicts!

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Sleep is a key factor in skin repair and regeneration. But are women consumers sleeping as well as they’d like? Foresight firm The Benchmarking Compan...

Tuesday, May 13, 2025

Hair trends in the United States

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In a recent study, online survey company Attest looked at how American women consume hair products. The study also highlights consumer expectations an...

Tuesday, May 13, 2025

Identifying the needs of Southeast Asian consumers

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When it comes to beauty, the expectations of the general public vary according to a number of factors, such as the geographical area in which they liv...

Monday, May 5, 2025

Sunscreens : what do Indians expect?

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Suncare products are becoming increasingly popular with consumers. India is no exception. In a recent article, forecasting firm Mintel explains that p...

Wednesday, April 30, 2025

Brazilian beauty sector

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In a recent report, NielsenIQ looks at the Brazilian beauty market. According to the agency, this country is emerging as a key zone for cosmetics bran...

Tuesday, April 29, 2025

People in their sixties and beyond: are brands forgetting them?

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While manufacturers have already set their sights on Generation Alpha (children and young teenagers), marketing seems to be ignoring the target group ...

Tuesday, April 29, 2025

Where is the future of beauty headed?

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When it comes to foresight, it’s good to be a few steps ahead. A recent survey by trends consultancy Fashion Snoops (in collaboration with online data...

Wednesday, April 23, 2025

France's favorite sunscreens

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When it comes to sun protection, the range of cosmetics on offer is constantly growing. And some ranges win the hearts (and bathrooms) of the French m...

Wednesday, April 16, 2025

Cosmetics: emerging trends in the Chinese market

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According to data from the Kantar Worldpanel forecasting agency, demand for cosmetics remains buoyant in China, but purchasing behavior is changing. A...

Wednesday, April 16, 2025

Hair care: what American women want

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The hair care market is booming. The Revuze forecasting agency has produced a report for the CEW, outlining the latest trends in this cosmetics sector...

Tuesday, April 15, 2025

Hygienic precariousness: a growing problem

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For the fifth year running, the Ifop polling institute and the Dons Solidaires association have carried out the “Hygiene and precariousness in France”...