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Consumers
Generation Alpha: cosmetics from childhood onward
The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.
Beauty after 40: embracing ageing rather than hiding it
A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.
How are GLP-1-based treatments reshaping demand in the cosmetics sector?
The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.
Summer 2026: a review of American women’s beauty habits
Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.
French people open to new beauty routines suggested by AI
According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Thursday, November 6, 2025
New consumer behaviors
The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...
Monday, November 3, 2025
How do young Americans take care of themselves?
Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...
Tuesday, October 28, 2025
TikTok: the latest beauty trends in France
Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...
Tuesday, October 28, 2025
I-Beauty: India, the new driving force behind global beauty
Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...
Friday, October 17, 2025
Scalp health, the new consumer quest
While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...
Thursday, October 16, 2025
What are the major consumer trends for 2026?
In a context marked by economic uncertainty, advances in artificial intelligence, and persistent geopolitical tensions, Mintel identifies three major ...
Wednesday, October 15, 2025
Meet Generation Alpha
Born between 2010 and 2025, the first members of Generation Alpha will turn 16 in 2026. To better understand these consumers of tomorrow, online surve...
Friday, October 10, 2025
When beauty becomes collective
Beauty is now experienced collectively. This is the finding of a study conducted by Beauté Privée, in partnership with the Leherpeur Paris forecasting...
Tuesday, October 7, 2025
Beauty, a priority for young Canadian adults
According to the latest analysis by NielsenIQ, Canadians aged 20 to 35 are the most influential players in the beauty market. By 2036, there will be 7...
Tuesday, October 7, 2025
Silver Beauty in 6 trends
At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...
Wednesday, October 1, 2025
Men's grooming: when women lead the shopping
Veepee|ad, Veepee’s retail media agency, surveyed its Club members to understand purchasing behavior when it comes to men’s skincare and cosmetics. Th...
Tuesday, September 30, 2025
A portrait of Silver Beauty among women
At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...
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