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Special Edition by LUXE PACK - 2026!
Trends
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Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, August 27, 2025
The British and sun protectionSubscribers only
In the United Kingdom, sales of luxury sun care products reached a record high in 2024, according to data from market research firm Circana, despite f...
Tuesday, July 8, 2025
Gen Z consumptionSubscribers only
In a recent article, forward-looking agency Mintel drew a detailed portrait of Generation Z and its purchasing behaviors. The members of this cohort a...
Tuesday, June 24, 2025
How do the French consume?Subscribers only
In a context where inflation continues to weigh on purchasing power, brands have to deal with consumers who are increasingly strategic, demanding and ...
Wednesday, June 18, 2025
Hair care: consumers' favourite products and brands in 2025Subscribers only
The world of hair care is increasingly appealing to the general public. To get a clearer picture, the Idealo price comparison service has analyzed Int...
Wednesday, June 11, 2025
When trend gives way to emotionSubscribers only
What if emotion became the best prism for understanding consumers? That’s the premise behind the latest report from WGSN, a market research firm. Acco...
Tuesday, June 3, 2025
The 2026 beauty consumerSubscribers only
What will the general public expect from beauty products in the coming months? The trends consultancy WGSN has identified several major consumer profi...
Tuesday, May 27, 2025
Good night, beauty addicts!Subscribers only
Sleep is a key factor in skin repair and regeneration. But are women consumers sleeping as well as they’d like? Foresight firm The Benchmarking Compan...
Tuesday, May 13, 2025
Hair trends in the United StatesSubscribers only
In a recent study, online survey company Attest looked at how American women consume hair products. The study also highlights consumer expectations an...
Tuesday, May 13, 2025
Identifying the needs of Southeast Asian consumersSubscribers only
When it comes to beauty, the expectations of the general public vary according to a number of factors, such as the geographical area in which they liv...
Monday, May 5, 2025
Sunscreens : what do Indians expect?Subscribers only
Suncare products are becoming increasingly popular with consumers. India is no exception. In a recent article, forecasting firm Mintel explains that p...
Wednesday, April 30, 2025
Brazilian beauty sectorSubscribers only
In a recent report, NielsenIQ looks at the Brazilian beauty market. According to the agency, this country is emerging as a key zone for cosmetics bran...
Tuesday, April 29, 2025
People in their sixties and beyond: are brands forgetting them?Subscribers only
While manufacturers have already set their sights on Generation Alpha (children and young teenagers), marketing seems to be ignoring the target group ...
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