Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Thursday, October 16, 2025

What are the major consumer trends for 2026?

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In a context marked by economic uncertainty, advances in artificial intelligence, and persistent geopolitical tensions, Mintel identifies three major ...

Wednesday, October 15, 2025

Meet Generation Alpha

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Born between 2010 and 2025, the first members of Generation Alpha will turn 16 in 2026. To better understand these consumers of tomorrow, online surve...

Friday, October 10, 2025

When beauty becomes collective

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Beauty is now experienced collectively. This is the finding of a study conducted by Beauté Privée, in partnership with the Leherpeur Paris forecasting...

Tuesday, October 7, 2025

Beauty, a priority for young Canadian adults

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According to the latest analysis by NielsenIQ, Canadians aged 20 to 35 are the most influential players in the beauty market. By 2036, there will be 7...

Tuesday, October 7, 2025

Silver Beauty in 6 trends

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At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...

Wednesday, October 1, 2025

Men's grooming: when women lead the shopping

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Veepee|ad, Veepee’s retail media agency, surveyed its Club members to understand purchasing behavior when it comes to men’s skincare and cosmetics. Th...

Tuesday, September 30, 2025

A portrait of Silver Beauty among women

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At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...

Friday, September 26, 2025

The priorities of Generation Z in Asia-Pacific

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By 2025, Generation Z will represent a quarter of the consumer base in Asia-Pacific (APAC), with rapidly growing disposable income. According to the f...

Wednesday, September 24, 2025

The new skincare habits of French people

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Planity, an online beauty appointment booking platform, provides a detailed overview of French people’s cosmetic practices in its 2025 barometer.

Tuesday, September 23, 2025

Cosmetics: who are the new consumers?

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Facial skincare is entering a new era. A study conducted by L.E.K. Consulting and Potloc (an online survey platform) among 3,500 consumers in France, ...

Friday, September 12, 2025

Nails: the routines and expectations of American consumers

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Based on a study conducted in May 2025 by The Benchmarking Company among more than 3,000 American consumers, nail care has become one of the most esta...

Monday, September 8, 2025

Beauty remains a key budget for the French

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According to a new study conducted by Criteo (a company specializing in advertising and data marketing), beauty remains a priority for French consumer...