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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Wednesday, August 27, 2025
The British and sun protectionSubscribers only
In the United Kingdom, sales of luxury sun care products reached a record high in 2024, according to data from market research firm Circana, despite f...
Tuesday, July 8, 2025
Gen Z consumptionSubscribers only
In a recent article, forward-looking agency Mintel drew a detailed portrait of Generation Z and its purchasing behaviors. The members of this cohort a...
Tuesday, June 24, 2025
How do the French consume?Subscribers only
In a context where inflation continues to weigh on purchasing power, brands have to deal with consumers who are increasingly strategic, demanding and ...
Wednesday, June 18, 2025
Hair care: consumers' favourite products and brands in 2025Subscribers only
The world of hair care is increasingly appealing to the general public. To get a clearer picture, the Idealo price comparison service has analyzed Int...
Wednesday, June 11, 2025
When trend gives way to emotionSubscribers only
What if emotion became the best prism for understanding consumers? That’s the premise behind the latest report from WGSN, a market research firm. Acco...
Tuesday, June 3, 2025
The 2026 beauty consumerSubscribers only
What will the general public expect from beauty products in the coming months? The trends consultancy WGSN has identified several major consumer profi...
Tuesday, May 27, 2025
Good night, beauty addicts!Subscribers only
Sleep is a key factor in skin repair and regeneration. But are women consumers sleeping as well as they’d like? Foresight firm The Benchmarking Compan...
Tuesday, May 13, 2025
Hair trends in the United StatesSubscribers only
In a recent study, online survey company Attest looked at how American women consume hair products. The study also highlights consumer expectations an...
Tuesday, May 13, 2025
Identifying the needs of Southeast Asian consumersSubscribers only
When it comes to beauty, the expectations of the general public vary according to a number of factors, such as the geographical area in which they liv...
Monday, May 5, 2025
Sunscreens : what do Indians expect?Subscribers only
Suncare products are becoming increasingly popular with consumers. India is no exception. In a recent article, forecasting firm Mintel explains that p...
Wednesday, April 30, 2025
Brazilian beauty sectorSubscribers only
In a recent report, NielsenIQ looks at the Brazilian beauty market. According to the agency, this country is emerging as a key zone for cosmetics bran...
Tuesday, April 29, 2025
People in their sixties and beyond: are brands forgetting them?Subscribers only
While manufacturers have already set their sights on Generation Alpha (children and young teenagers), marketing seems to be ignoring the target group ...
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