Ecoresponsibility

Trends:Consumers

Meet the Restorers

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) won

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of care

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the line

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buy

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.

Wednesday, April 30, 2025

Brazilian beauty sector

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In a recent report, NielsenIQ looks at the Brazilian beauty market. According to the agency, this country is emerging as a key zone for cosmetics bran...

Tuesday, April 29, 2025

People in their sixties and beyond: are brands forgetting them?

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While manufacturers have already set their sights on Generation Alpha (children and young teenagers), marketing seems to be ignoring the target group ...

Tuesday, April 29, 2025

Where is the future of beauty headed?

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When it comes to foresight, it’s good to be a few steps ahead. A recent survey by trends consultancy Fashion Snoops (in collaboration with online data...

Wednesday, April 23, 2025

France's favorite sunscreens

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When it comes to sun protection, the range of cosmetics on offer is constantly growing. And some ranges win the hearts (and bathrooms) of the French m...

Wednesday, April 16, 2025

Cosmetics: emerging trends in the Chinese market

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According to data from the Kantar Worldpanel forecasting agency, demand for cosmetics remains buoyant in China, but purchasing behavior is changing. A...

Wednesday, April 16, 2025

Hair care: what American women want

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The hair care market is booming. The Revuze forecasting agency has produced a report for the CEW, outlining the latest trends in this cosmetics sector...

Tuesday, April 15, 2025

Hygienic precariousness: a growing problem

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For the fifth year running, the Ifop polling institute and the Dons Solidaires association have carried out the “Hygiene and precariousness in France”...

Tuesday, April 15, 2025

Young Americans' beauty spending

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Since 2001, the investment bank Piper Sandler has been surveying US teenagers about their financial management. This new study reveals that young Amer...

Tuesday, April 8, 2025

When consumer habits change

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According to the report “The State of Shopping 2025”, produced by Scalapay (a multi-installment payment system) in collaboration with Casaleggio Assoc...

Tuesday, April 8, 2025

Trend: when "less is more" takes over

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Is this the end of layering? According to a recent article by forward-looking research firm Euromonitor, consumers in the APAC region are gradually ab...

Tuesday, April 1, 2025

Two cosmetics brands enter the “Marque Préférée des Français” ranking

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For the tenth year running, Marque Préférée des Français has compiled a list of the industrial players that have captured the hearts of consumers. The...

Tuesday, March 25, 2025

How to appeal to Gen Z?

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Generation Z is in the sights of all cosmetics brands. These individuals, born between 1997 and 2012, don’t consume beauty like their elders. Data ana...