Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, April 15, 2025

Young Americans' beauty spending

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Since 2001, the investment bank Piper Sandler has been surveying US teenagers about their financial management. This new study reveals that young Amer...

Tuesday, April 8, 2025

When consumer habits change

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According to the report “The State of Shopping 2025”, produced by Scalapay (a multi-installment payment system) in collaboration with Casaleggio Assoc...

Tuesday, April 8, 2025

Trend: when "less is more" takes over

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Is this the end of layering? According to a recent article by forward-looking research firm Euromonitor, consumers in the APAC region are gradually ab...

Tuesday, April 1, 2025

Two cosmetics brands enter the “Marque Préférée des Français” ranking

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For the tenth year running, Marque Préférée des Français has compiled a list of the industrial players that have captured the hearts of consumers. The...

Tuesday, March 25, 2025

How to appeal to Gen Z?

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Generation Z is in the sights of all cosmetics brands. These individuals, born between 1997 and 2012, don’t consume beauty like their elders. Data ana...

Tuesday, March 25, 2025

French hygiene habits

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Hygiene plays a key role in social interaction. These are the findings of a survey of 2,794 French people conducted by the 900.care brand.

Wednesday, March 19, 2025

Cosmetics: time for versatility

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Could it be that a wind of simplicity is blowing across the beauty planet? According to a recent study by the American foresight firm The Benchmarking...

Tuesday, March 18, 2025

Cosmetics: as long as they smell good!

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While composition, texture, efficacy and packaging are essential criteria for seducing beauty product consumers, fragrance remains a determining facto...

Tuesday, March 18, 2025

The beauty brands that appeal most to the French

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For the second year running, Le Figaro and the Institut de la Qualité, a subsidiary of Burda Media, have published their list of the best franchises i...

Tuesday, March 4, 2025

How do consumers feel about aging?

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Perceptions of aging are changing. More and more people no longer want to fight the signs of ageing at all costs, and are adopting a more positive sta...

Tuesday, March 4, 2025

When well-being becomes a priority for the French

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Since the end of the health crisis, consumers have been looking above all to treat themselves. A recent study by advertising agency Veepee|ad highligh...

Wednesday, February 26, 2025

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In the world of trends, it’s never too early to take an interest in tomorrow’s consumer. Born from 2025 onwards, the oldest Betas are only a few month...