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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Friday, September 26, 2025
The priorities of Generation Z in Asia-PacificSubscribers only
By 2025, Generation Z will represent a quarter of the consumer base in Asia-Pacific (APAC), with rapidly growing disposable income. According to the f...
Wednesday, September 24, 2025
The new skincare habits of French peopleSubscribers only
Planity, an online beauty appointment booking platform, provides a detailed overview of French people’s cosmetic practices in its 2025 barometer.
Tuesday, September 23, 2025
Cosmetics: who are the new consumers?Subscribers only
Facial skincare is entering a new era. A study conducted by L.E.K. Consulting and Potloc (an online survey platform) among 3,500 consumers in France, ...
Friday, September 12, 2025
Nails: the routines and expectations of American consumersSubscribers only
Based on a study conducted in May 2025 by The Benchmarking Company among more than 3,000 American consumers, nail care has become one of the most esta...
Monday, September 8, 2025
Beauty remains a key budget for the FrenchSubscribers only
According to a new study conducted by Criteo (a company specializing in advertising and data marketing), beauty remains a priority for French consumer...
Wednesday, August 27, 2025
The British and sun protectionSubscribers only
In the United Kingdom, sales of luxury sun care products reached a record high in 2024, according to data from market research firm Circana, despite f...
Tuesday, July 8, 2025
Gen Z consumptionSubscribers only
In a recent article, forward-looking agency Mintel drew a detailed portrait of Generation Z and its purchasing behaviors. The members of this cohort a...
Tuesday, June 24, 2025
How do the French consume?Subscribers only
In a context where inflation continues to weigh on purchasing power, brands have to deal with consumers who are increasingly strategic, demanding and ...
Wednesday, June 18, 2025
Hair care: consumers' favourite products and brands in 2025Subscribers only
The world of hair care is increasingly appealing to the general public. To get a clearer picture, the Idealo price comparison service has analyzed Int...
Wednesday, June 11, 2025
When trend gives way to emotionSubscribers only
What if emotion became the best prism for understanding consumers? That’s the premise behind the latest report from WGSN, a market research firm. Acco...
Tuesday, June 3, 2025
The 2026 beauty consumerSubscribers only
What will the general public expect from beauty products in the coming months? The trends consultancy WGSN has identified several major consumer profi...
Tuesday, May 27, 2025
Good night, beauty addicts!Subscribers only
Sleep is a key factor in skin repair and regeneration. But are women consumers sleeping as well as they’d like? Foresight firm The Benchmarking Compan...
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