FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Your personalized regulatory consulting
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, March 25, 2025
French hygiene habitsSubscribers only
Hygiene plays a key role in social interaction. These are the findings of a survey of 2,794 French people conducted by the 900.care brand.
Wednesday, March 19, 2025
Cosmetics: time for versatilitySubscribers only
Could it be that a wind of simplicity is blowing across the beauty planet? According to a recent study by the American foresight firm The Benchmarking...
Tuesday, March 18, 2025
Cosmetics: as long as they smell good!Subscribers only
While composition, texture, efficacy and packaging are essential criteria for seducing beauty product consumers, fragrance remains a determining facto...
Tuesday, March 18, 2025
The beauty brands that appeal most to the FrenchSubscribers only
For the second year running, Le Figaro and the Institut de la Qualité, a subsidiary of Burda Media, have published their list of the best franchises i...
Tuesday, March 4, 2025
How do consumers feel about aging?Subscribers only
Perceptions of aging are changing. More and more people no longer want to fight the signs of ageing at all costs, and are adopting a more positive sta...
Tuesday, March 4, 2025
When well-being becomes a priority for the FrenchSubscribers only
Since the end of the health crisis, consumers have been looking above all to treat themselves. A recent study by advertising agency Veepee|ad highligh...
Wednesday, February 26, 2025
Meet the BetasSubscribers only
In the world of trends, it’s never too early to take an interest in tomorrow’s consumer. Born from 2025 onwards, the oldest Betas are only a few month...
Wednesday, February 26, 2025
American cosmetics consumption in 2025Subscribers only
The beauty sector remains resilient. According to forecasting agency Circana, cosmetics brands have largely dominated sales in the United States (+41%...
Tuesday, February 25, 2025
Femcare: women's issues at the core of trendsSubscribers only
Skin manifestations linked to the hormonal cycle, hair growth, intimate discomfort… women’s daily lives are punctuated with problems that are sometime...
Tuesday, February 18, 2025
Cosmetics: when the Alpha generation redefines beauty codesSubscribers only
Are consumers becoming increasingly precocious? It would seem that children, from the age of 10 upwards, are beginning to take an interest in care and...
Tuesday, January 28, 2025
APAC: beauty routines are getting lighterSubscribers only
Coming straight from Japan and South Korea, the layering trend has seduced many consumers around the world. But according to trend research company Eu...
Tuesday, January 28, 2025
Cosmetics: what will the French want in 2025?Subscribers only
At the start of this year, the YouGov polling institute looked at the cosmetic expectations of French consumers. According to the consultancy, the bea...
Previous page
Next page