Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Tuesday, April 29, 2025

Where is the future of beauty headed?

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When it comes to foresight, it’s good to be a few steps ahead. A recent survey by trends consultancy Fashion Snoops (in collaboration with online data...

Wednesday, April 23, 2025

France's favorite sunscreens

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When it comes to sun protection, the range of cosmetics on offer is constantly growing. And some ranges win the hearts (and bathrooms) of the French m...

Wednesday, April 16, 2025

Cosmetics: emerging trends in the Chinese market

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According to data from the Kantar Worldpanel forecasting agency, demand for cosmetics remains buoyant in China, but purchasing behavior is changing. A...

Wednesday, April 16, 2025

Hair care: what American women want

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The hair care market is booming. The Revuze forecasting agency has produced a report for the CEW, outlining the latest trends in this cosmetics sector...

Tuesday, April 15, 2025

Hygienic precariousness: a growing problem

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For the fifth year running, the Ifop polling institute and the Dons Solidaires association have carried out the “Hygiene and precariousness in France”...

Tuesday, April 15, 2025

Young Americans' beauty spending

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Since 2001, the investment bank Piper Sandler has been surveying US teenagers about their financial management. This new study reveals that young Amer...

Tuesday, April 8, 2025

When consumer habits change

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According to the report “The State of Shopping 2025”, produced by Scalapay (a multi-installment payment system) in collaboration with Casaleggio Assoc...

Tuesday, April 8, 2025

Trend: when "less is more" takes over

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Is this the end of layering? According to a recent article by forward-looking research firm Euromonitor, consumers in the APAC region are gradually ab...

Tuesday, April 1, 2025

Two cosmetics brands enter the “Marque Préférée des Français” ranking

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For the tenth year running, Marque Préférée des Français has compiled a list of the industrial players that have captured the hearts of consumers. The...

Tuesday, March 25, 2025

How to appeal to Gen Z?

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Generation Z is in the sights of all cosmetics brands. These individuals, born between 1997 and 2012, don’t consume beauty like their elders. Data ana...

Tuesday, March 25, 2025

French hygiene habits

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Hygiene plays a key role in social interaction. These are the findings of a survey of 2,794 French people conducted by the 900.care brand.

Wednesday, March 19, 2025

Cosmetics: time for versatility

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Could it be that a wind of simplicity is blowing across the beauty planet? According to a recent study by the American foresight firm The Benchmarking...