Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, May 13, 2025

Hair trends in the United States

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In a recent study, online survey company Attest looked at how American women consume hair products. The study also highlights consumer expectations an...

Tuesday, May 13, 2025

Identifying the needs of Southeast Asian consumers

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When it comes to beauty, the expectations of the general public vary according to a number of factors, such as the geographical area in which they liv...

Monday, May 5, 2025

Sunscreens : what do Indians expect?

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Suncare products are becoming increasingly popular with consumers. India is no exception. In a recent article, forecasting firm Mintel explains that p...

Wednesday, April 30, 2025

Brazilian beauty sector

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In a recent report, NielsenIQ looks at the Brazilian beauty market. According to the agency, this country is emerging as a key zone for cosmetics bran...

Tuesday, April 29, 2025

People in their sixties and beyond: are brands forgetting them?

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While manufacturers have already set their sights on Generation Alpha (children and young teenagers), marketing seems to be ignoring the target group ...

Tuesday, April 29, 2025

Where is the future of beauty headed?

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When it comes to foresight, it’s good to be a few steps ahead. A recent survey by trends consultancy Fashion Snoops (in collaboration with online data...

Wednesday, April 23, 2025

France's favorite sunscreens

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When it comes to sun protection, the range of cosmetics on offer is constantly growing. And some ranges win the hearts (and bathrooms) of the French m...

Wednesday, April 16, 2025

Cosmetics: emerging trends in the Chinese market

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According to data from the Kantar Worldpanel forecasting agency, demand for cosmetics remains buoyant in China, but purchasing behavior is changing. A...

Wednesday, April 16, 2025

Hair care: what American women want

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The hair care market is booming. The Revuze forecasting agency has produced a report for the CEW, outlining the latest trends in this cosmetics sector...

Tuesday, April 15, 2025

Hygienic precariousness: a growing problem

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For the fifth year running, the Ifop polling institute and the Dons Solidaires association have carried out the “Hygiene and precariousness in France”...

Tuesday, April 15, 2025

Young Americans' beauty spending

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Since 2001, the investment bank Piper Sandler has been surveying US teenagers about their financial management. This new study reveals that young Amer...

Tuesday, April 8, 2025

When consumer habits change

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According to the report “The State of Shopping 2025”, produced by Scalapay (a multi-installment payment system) in collaboration with Casaleggio Assoc...