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Trends:Consumers

Generation Alpha: cosmetics from childhood onwardSubscribers only

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding itSubscribers only

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?Subscribers only

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habitsSubscribers only

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AISubscribers only

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Tuesday, April 8, 2025
Trend: when "less is more" takes overSubscribers only
Is this the end of layering? According to a recent article by forward-looking research firm Euromonitor, consumers in the APAC region are gradually ab...
Tuesday, April 1, 2025
Two cosmetics brands enter the “Marque Préférée des Français” rankingSubscribers only
For the tenth year running, Marque Préférée des Français has compiled a list of the industrial players that have captured the hearts of consumers. The...
Tuesday, March 25, 2025
How to appeal to Gen Z?Subscribers only
Generation Z is in the sights of all cosmetics brands. These individuals, born between 1997 and 2012, don’t consume beauty like their elders. Data ana...
Tuesday, March 25, 2025
French hygiene habitsSubscribers only
Hygiene plays a key role in social interaction. These are the findings of a survey of 2,794 French people conducted by the 900.care brand.
Wednesday, March 19, 2025
Cosmetics: time for versatilitySubscribers only
Could it be that a wind of simplicity is blowing across the beauty planet? According to a recent study by the American foresight firm The Benchmarking...
Tuesday, March 18, 2025
Cosmetics: as long as they smell good!Subscribers only
While composition, texture, efficacy and packaging are essential criteria for seducing beauty product consumers, fragrance remains a determining facto...
Tuesday, March 18, 2025
The beauty brands that appeal most to the FrenchSubscribers only
For the second year running, Le Figaro and the Institut de la Qualité, a subsidiary of Burda Media, have published their list of the best franchises i...
Tuesday, March 4, 2025
How do consumers feel about aging?Subscribers only
Perceptions of aging are changing. More and more people no longer want to fight the signs of ageing at all costs, and are adopting a more positive sta...
Tuesday, March 4, 2025
When well-being becomes a priority for the FrenchSubscribers only
Since the end of the health crisis, consumers have been looking above all to treat themselves. A recent study by advertising agency Veepee|ad highligh...
Wednesday, February 26, 2025
Meet the BetasSubscribers only
In the world of trends, it’s never too early to take an interest in tomorrow’s consumer. Born from 2025 onwards, the oldest Betas are only a few month...
Wednesday, February 26, 2025
American cosmetics consumption in 2025Subscribers only
The beauty sector remains resilient. According to forecasting agency Circana, cosmetics brands have largely dominated sales in the United States (+41%...
Tuesday, February 25, 2025
Femcare: women's issues at the core of trendsSubscribers only
Skin manifestations linked to the hormonal cycle, hair growth, intimate discomfort… women’s daily lives are punctuated with problems that are sometime...
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