Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, December 11, 2024

How do French women choose their skincare products

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There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French w...

Wednesday, December 11, 2024

Hair products: what Americans choose

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Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling...

Tuesday, December 10, 2024

Generation Z under the microscope

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If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands ...

Tuesday, December 10, 2024

How does Generation Z spend its money?

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Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ for...

Wednesday, December 4, 2024

Marketing for men

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At a time when all societal codes are changing, stereotypes linked to masculinity are wavering. In its latest report, forward-looking research firm Ka...

Tuesday, December 3, 2024

Do you speak Z?

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A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...

Wednesday, November 27, 2024

Consumer expectations... in brief

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Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024,...

Tuesday, November 26, 2024

Christmas 2024: consumers are "optimistic" for the season

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With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...

Wednesday, November 20, 2024

Purchasing power, sustainability, well-being: Euromonitor's 2025 forecasts

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With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...

Wednesday, November 20, 2024

Cosmetics shopping: what do Thais prefer?

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Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...

Tuesday, November 19, 2024

Beauty: the French in search of the best prices

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Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...

Wednesday, November 6, 2024

Cosmetics: Americans' buying habits

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The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...