FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Special Edition by LUXE PACK - 2026!
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, December 3, 2024
Do you speak Z?Subscribers only
A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...
Wednesday, November 27, 2024
Consumer expectations... in briefSubscribers only
Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024,...
Tuesday, November 26, 2024
Christmas 2024: consumers are "optimistic" for the seasonSubscribers only
With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...
Wednesday, November 20, 2024
Purchasing power, sustainability, well-being: Euromonitor's 2025 forecastsSubscribers only
With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...
Wednesday, November 20, 2024
Cosmetics shopping: what do Thais prefer?Subscribers only
Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...
Tuesday, November 19, 2024
Beauty: the French in search of the best pricesSubscribers only
Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...
Wednesday, November 6, 2024
Cosmetics: Americans' buying habitsSubscribers only
The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...
Wednesday, October 30, 2024
When well-being comes firstSubscribers only
Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...
Wednesday, October 30, 2024
Longevity: a strong trend in the APAC regionSubscribers only
As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...
Wednesday, October 23, 2024
Consumption: students are struggling as everSubscribers only
Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...
Tuesday, October 22, 2024
Young Americans are crazy about skincare productsSubscribers only
The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...
Wednesday, October 16, 2024
The beauty habits of young Americans as told by their parentsSubscribers only
The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...
Previous page
Next page