Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, October 30, 2024

When well-being comes first

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Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...

Wednesday, October 30, 2024

Longevity: a strong trend in the APAC region

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As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...

Wednesday, October 23, 2024

Consumption: students are struggling as ever

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Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...

Tuesday, October 22, 2024

Young Americans are crazy about skincare products

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The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...

Wednesday, October 16, 2024

The beauty habits of young Americans as told by their parents

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The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...

Wednesday, October 16, 2024

Meeting the consumer of 2025

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Forecasting firm Mintel has just published its report on the major consumer trends of the future. In this report, the agency highlights two trends tha...

Tuesday, October 15, 2024

Do the French shop on marketplaces?

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When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...

Tuesday, October 8, 2024

2025 in three beauty trends

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The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...

Wednesday, October 2, 2024

K-Beauty continues to appeal to APAC consumers

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For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...

Tuesday, October 1, 2024

Who are the ‘nudgeable’ consumers?

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Our society is made up of a multitude of buyers, with different consumer habits for different people. In its latest report, the trends agency Kantar W...

Wednesday, September 25, 2024

How is the cosmetic routine of Gen Z changing?

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Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...

Wednesday, September 25, 2024

Profile and expectations of tomorrow's consumer

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As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...