Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, February 18, 2025

Cosmetics: when the Alpha generation redefines beauty codes

Subscribers only

Are consumers becoming increasingly precocious? It would seem that children, from the age of 10 upwards, are beginning to take an interest in care and...

Tuesday, January 28, 2025

APAC: beauty routines are getting lighter

Subscribers only

Coming straight from Japan and South Korea, the layering trend has seduced many consumers around the world. But according to trend research company Eu...

Tuesday, January 28, 2025

Cosmetics: what will the French want in 2025?

Subscribers only

At the start of this year, the YouGov polling institute looked at the cosmetic expectations of French consumers. According to the consultancy, the bea...

Tuesday, January 28, 2025

Consumer spending: American women fear for their purchasing power

Subscribers only

The economic climate in the United States is still a little uncertain. According to the online polling institute Attest, a majority of consumers fear ...

Wednesday, January 15, 2025

Consumer beauty concerns in 2025

Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform,...

Wednesday, January 15, 2025

Marketing: how to appeal to Gen Z?

Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips w...

Wednesday, January 8, 2025

Gen Z's cosmetic desires for 2025

Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Gen...

Wednesday, January 8, 2025

Perfume: a product named desire

Subscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest s...

Wednesday, December 18, 2024

Pinterest Predicts 2025: a colorful year ahead

Subscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 202...

Tuesday, December 17, 2024

Cosmetics in Santa's hood!

Subscribers only

While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. Acc...

Wednesday, December 11, 2024

How do French women choose their skincare products

Subscribers only

There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French w...

Wednesday, December 11, 2024

Hair products: what Americans choose

Subscribers only

Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling...