What’s been happening over the last six months? In this “Trends” section of the summer Round-ups: The beauty industry is seeking its bearings. Longevity is emerging as the new guiding principle for skincare routines; a natural approach alone is no longer enough in the face of scientific evidence, and futurology agencies agree on one point: in an uncertain world, brands will have to learn to navigate by sight. And some are already imagining what the cosmetics industry will look like in 2045.
