Every year, Pinterest publishes its trend forecasts based on an analysis of its users’ searches. For 2026, the platform paints a beauty landscape marked by experimentation, unapologetic excess, and the need for personal expression. Unexpected colors, textures, and combinations are emerging as strong markers.
Here are the beauty trends Pinterest predicts for 2026.
Scent Stacking
In 2026, perfume will be composed like a personal accessory. Gone are the days of ready-made fragrances: Gen Z and millennials are taking ownership of scents by mixing, layering, and combining them as they please.
The platform evokes an almost artisanal approach to perfume, where oils, essences, and niche compositions are combined to create a unique olfactory signature.
Vamp Romantic
Beauty is becoming darker and more theatrical. Black lacquered nails, gothic aesthetics, smoky eyes with charcoal kohl, and romantic hairstyles mark a return to a darker femininity.
Internet users are particularly interested in searches related to dark and romantic makeup, vampiric beauty, and gothic nail art.
Extra Celestial
In 2026, beauty looks to the stars. Gen Z and millennials are inspired by space imagery and science fiction, with iridescent eyeshadows, holographic textures, and futuristic silhouettes.
Searches are increasing for extraterrestrial aesthetics, opalescent finishes, space-inspired makeup, and luminous looks evoking moon dust.
Gimmy Gummy
When everyday life becomes dreary, beauty becomes a playground for regression. Bright colors, gel-like textures, and references to the world of sweets are popping up in manicures, accessories, and even everyday objects.
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